Sony Ericsson today announced the availability of the hip, new Sony Ericsson Z520i mobile phone in the Middle East. This global phone has been heralded as the “must have” amongst the fashion elite.
This chic mobile phone is aimed at the fashion conscious who want an up-to-the-minute device in an appealing, stylish design. The high tech features are wrapped inside an eye catching smooth sleek body of an elegant clamshell, creating a small and inviting handset that fits in the hand as easily as it does in the pocket of designer clothing or a couture bag.
The Z520i is specifically designed for the stylish younger generation, particularly the young modern woman, who wants to carry an attractive accessory just as much as a mobile phone. “The attractive design is small and neat, and it showcases a great new caller ID feature using a rim of blue light and can be easily personalised” says Husni Al-Assi, General Manager, Sony Ericsson Middle East and Africa.
The Z520i fits in with latest fashionable trends, it offers a multitude of functions, this Bluetooth™ –enabled device is a fully featured phone that works all over the world allowing jet setters to call home with convenience.
This fashionable mobile sets new standards in design and finishing. Available in a wide choice of colour schemes based on white and silver frames, and additional Style-up™ covers in a multitude of patterns allow for ultimate personalization, the Z520i stands out in any crowd.
Designed to support a busy social or working life, be it a business meeting or a high society party, the external screen displays the caller’s picture if it is associated with their number. An ingenious light effect, which uses blue lights built into the phones perimeter, lets you know who’s calling by flashing one of eight light patterns, which are paired with melodies. All of these trendy effects are linked to the phonebook contacts.
The Z520i has a wide range of advanced features, the VGA camera can take pictures or video clips with the phone open or closed. The camera lens is on the same side as the external screen, which acts as a reference viewfinder, so you can easily frame shots of yourself or with friends. When the phone is open, the 1.8 inch TFT display shows the full resolution pictures. Images can be linked to contacts, shared around locally using infrared or Bluetooth™, or sent to friends as an MMS message.
The built-in game, “New York Nights” from Gameloft is an entertaining way to discover the fun of city life. Players can find out how they would fare if they arrived in New York with just a few dollars in their pocket. Downloading more games and ringtones is easy with PlayNow™, where users can preview games or pre-listen to ringtones from a frequently updated selection, then just click to download. The phone’s 16MB memory can store hundreds of ringtones, pictures or video clips. (Service is network dependent).
To show your creative flair you can accessorise your mobile phone with one of the many stylish accessories available, such as, BluetoothTM headsets, car headsets, car hands-free kits and a hand straps. Style-Up™ covers are available in Pale Blue, Sandy Grey, Ceramic White, Espresso Brown, Peach, Mint, Pale Yellow and Pale Pink.
