Malls across Dubai witnessed significant footfall as Dubai Summer Surprises began its 13th edition on Thursday, June 17, 2010. A spectacular promotion across 21 malls saw shoppers walk away with prizes including free vouchers to the main entertainment destinations of Dubai such as Modhesh World, Aquaplay, Ski Dubai, Magic Planet, Cite' des Enfants, Soccer Circus Dubai, iFLY, At The Top, Burj Khalifa Observatory, Cinestar Cinemas, Aquaventure & The Lost Chambers, Dubai Dolphinarium, and Wild Wadi Water Park.
Neeraja Dugar, a resident of Delhi, India, and on a trip to Dubai, was the first winner of the exclusive DSS opening promotion. A frequent visitor to Dubai, Dugar said that it was the first time he had won anything. "I love coming to Dubai because it's exciting, multi-cultural, and provides plenty of shopping avenues. I didn't realize I had won until a sales assistant at a shop in Lamcy Plaza informed me. This has come as a complete surprise and I hope I can discover more of Dubai through these vouchers."
Elsewhere, malls hosted several DSS shows to entertain families. Aimed at enhancing the shopping experience for shoppers, numerous events are being staged at malls throughout DSS. International and renowned brands launched amazing discounts to attract resident and visitor shoppers.
At Modhesh World located at Airport Expo Dubai, crowds began trickling in by 5pm and the venue swelled with families as early as 7pm. As one of the main attractions of DSS, Modhesh World features forty themed zones with numerous new additions and free zones. Hundreds of soccer fans packed the sports zone where a giant screen was relaying the FIFA World Cup matches live for free.
DSS attractions the coming week include the World of Stories, a DSS signature event (June 18 – June 29); Swaralaya – a concert by Pandit Shivkumar Sharma (June 19); Middle East Junior Chef of the Year (June 23 – June 29), and Rooh-E-Ishq, a musical show on June 25.
