Saraya Holdings Ltd., a Dubai-based real estate development and asset management company with projects and services in the travel and tourism industries across the Middle East and North Africa (MENA) region, has selected SAP ERP 6.0 powered by SAP NetWeaver as its technology platform.
Saraya’s luxurious destinations; include Saraya Aqaba in Aqaba - Jordan, Saraya Dead Sea in Dead Sea - Jordan, Saraya Islands in Ras Al Khaimah - UAE, and Saraya Bandar Jissah near Muscat - Oman.
Given the fast pace of development and the complex demands of building and managing such luxurious destinations, the integrated technology platform will provide an essential system for Saraya to continue to develop its assets across the region.
As a result of the implementation of SAP Business Solutions, Saraya will benefit from better automation and optimization of company processes, thereby reducing costs and consolidating internal controls. ‘My SAP ERP’ along with ‘SAP CRM’ and ‘RE-FX’ solutions will replace stand-alone systems and provide a state-of-the-art integrated software system. Saraya’s SAP Business Solutions are expected to ‘go live’ by the second quarter of 2008.
“SAP solutions will bring enormous benefit to Saraya. They will allow us to interact with our valued stakeholders in a faster, more transparent manner, while reducing our operating costs, and improving efficiency,” said Ali Kolaghassi, Vice Chairman and CEO of Saraya Holdings.
“With company interests spread out across the region, the need for a business solution that consolidates daily operations, supporting strategic planning and decisions was the main driver in selecting SAP solutions” added Kolaghassi.
“By deploying SAP Business Solutions, Saraya can now look to optimizing and consolidating company procedures in their bid to become the region’s leading property developer. SAP has the relevant industry experience to support Saraya,” said Essam Enany, President SAP Arabia.
“Our products drive innovation and business change, and with the implementation of SAP solutions, Saraya can look forward to streamlining their operations,” added Enany.
According to a comprehensive new study by Gartner, the independent industry analyst group, SAP is the worldwide market leader in ERP software. Established in 1994 in Jeddah and Dubai, SAP Arabia is the sole distributor of SAP products in 19 countries across the Middle East and North Africa. SAP Arabia currently has offices in Jeddah, Dubai, Muscat, Doha and Cairo dedicated to bringing support services closer to customers and partners across the region.
Saraya Holdings Limited
Saraya Holdings limited, established in 2005, is a real estate development and asset management company investing in the Middle East and North Africa (MENA) region in travel and tourism industries. Saraya’s vision is manifested in turning undiscovered natural, rich and unique locations into luxurious destinations. Saraya seeks to support the economic growth of the countries it invests in by developing projects that maximize shareholders’ value and contribute to local communities' sustainable development. Through its investment subsidiaries, Saraya has invested in Saraya Aqaba project, currently being developed in Aqaba city, Jordan. While three other projects - Saraya Islands in Ras Al Khaimah-U.A.E, Saraya Bandar Jissah near Muscat in Oman, and Saraya Dead Sea in Jordan - are at various stages of development. Through strategic partnerships with public and private sectors, Saraya provides all facilities and services that a modern city offers; including premium hotels, retail, entertainment, leisure and sport facilities, superb residential units while preserving the natural environment and local cultures.
Saraya also announced Saraya Private Aviation; a Private Jet Charter Operation which is a subsidiary of Saraya Holdings Ltd. Saraya Private Aviation is designed at servicing individuals as well as large corporations, banks and government officials in addition to visitors, tourists and businessmen. Saraya Private Aviation's fleet will grant short and long distance trips, taking off and landing from any destination in the Middle East, North African and Europe, and will commence operations in June 2008.
About SAP
SAP is the world’s leading provider of business software*. Today, more than 39,400 customers in more than 120 countries run SAP® applications—from distinct solutions addressing the needs of small businesses and midsize companies to suite offerings for global organizations. Powered by the SAP NetWeaver® platform to drive innovation and enable business change, SAP software helps enterprises of all sizes around the world improve customer relationships, enhance partner collaboration and create efficiencies across their supply chains and business operations. SAP solution portfolios support the unique business processes of more than 25 industries, including high tech, retail, financial services, healthcare and the public sector. With subsidiaries in more than 50 countries, the company is listed on several exchanges, including the Frankfurt stock exchange and NYSE under the symbol “SAP.” (Additional information at <http://www.sap.com>)
