SanDisk, the global inventor and one of the largest suppliers of flash storage cards, yesterday announced a strategic partnership with Redington Gulf, one of the leading IT distributors and supply chain solutions providers in Middle East and Africa. The alliance will bring the range of SanDisk storage products to a wider market by utilizing the expertise and established distribution networks of Redington Gulf.
The signing ceremony was attended by Stephen Daverio, Vice President and General Manager of Sales at SanDisk, Europe Middle East and Africa (EMEA), Tareq Husseini, Mediterranean, Middle East and Africa (MMEA) Sales Director, SanDisk, and Ashish Bharti, Vice President – PC and Components Division, Redington Gulf. “We are pleased to confirm the forming of this strategic partnership between SanDisk and Redington Gulf,” said Daverio. “As the one of the foremost distributors of consumer electronics products in the Middle East and Africa, Redington Gulf is the perfect partner for us. Their proven abilities and networks will allow us to fully meet the growing demand for our products.”
Bharti said, “Redington Gulf is delighted to partner with SanDisk. This partnership is strategic to Redington Gulf in multiple ways. One, we see personal flash storage devices market growing exponentially in the near future. Two, in our own current portfolio there is a need to have personal flash storage as a product range. And lastly, Redington is always looking for opportunities to strengthen its offerings in markets that it operates in.”
“Redington will provide its unmatched distribution strength to brand SanDisk. We have over 5,000 channel partners, 600 employees, distributing 22 global brands in 20 countries serviced by 35 state-of-the-art service centres. It’s a win-win scenario for SanDisk and Redington”, he added.
At the same time, SanDisk announced the appointment of Gadgets International FZE as its merchandizing partner. The chief remit of Gadgets is to enhance the presence and awareness of SanDisk and its products in GCC markets.
Tareq Husseini, Mediterranean, Middle East and Africa Sales Director, SanDisk, spoke about the possibilities that the agreement with Gadgets will bring: “The appointment of Gadgets as merchandizing support partner will bring SanDisk products to market with even greater effectiveness. Gadgets is tasked with ensuring the optimum product mix is made available to customers across product lines and retail outlets. They are also responsible for providing sales support and comprehensive research, planning, activation and evaluation services. This partnership with Gadgets complements our agreement with Redington Gulf and together we will make SanDisk an even more effective market leader.”
About SanDisk
SanDisk Corporation, the inventor and world’s largest supplier of flash storage cards, is a global leader in flash memory – from research, manufacturing and product design to consumer branding and retail distribution. SanDisk’s product portfolio includes flash memory cards for mobile phones, digital cameras and camcorders; digital audio/video players; USB flash drives for consumers and the enterprise; embedded memory for mobile devices; and solid state drives for computers. SanDisk (www.sandisk.com/corporate) is a Silicon Valley-based S&P 500 company, with more than half its sales outside the United States.
SanDisk, the SanDisk logo and Sansa are trademarks of SanDisk Corporation, registered in the United States and other countries. microSD and SDHC are trademarks. Other brand names mentioned herein are for identification purposes only and may be the trademarks of their respective holder (s).
This press release contains certain forward-looking statements, including specifications, applications and customer acceptance that are based on our current expectations and involve numerous risks and uncertainties that may cause these forward-looking statements to be inaccurate. Risks that may cause these forward-looking statements to be inaccurate include among others: our products may not perform as expected and the other risks detailed from time-to-time under the caption “Risk Factors” and elsewhere in our Securities and Exchange Commission filings and reports, including, but not limited to, our Form 10-K and our quarterly reports on Form 10-Q. We do not intend to update the information contained in this press release.
For more information visit: http://www.sandisk.com
About Redington Gulf
Redington Gulf is the unrivalled leading IT distributor and supply chain solutions provider in the Middle East and Africa, distributing over 22 brands of IT and telecom products for global brands.
Redington Gulf is at present a wholly owned subsidiary of Redington India Ltd (REDIL), the globally distinguished IT distributor listed on Indian bourses. It operates in India, South Asia, the Middle East and Africa.
Redington Gulf is headquartered in Dubai, UAE, and currently operates on a standalone basis in the Middle East and key African countries with total revenues exceeding $1 billion for the last financial year. Redington has established a solid and superior track record in performance and organic growth across many markets in the Gulf and the rest of the region.
Today Redington Gulf is active in 20 markets across the Middle East and Africa and has 600 staff. PCs and printers are currently the company's biggest product lines, although mobile phones are growing in significance, particularly in Africa.
For more information visit: http://www.redingtongulf.com
About Gadgets
Gadgets is an integrated value added company specialized in Sales and Marketing support services with focus on Channel Sales Management for Consumer Electronics, IT & Mobile products, Storage & Accessories for the region of Middle East, Africa & the Indian Subcontinent.
Key services provided by Gadgets include: Human resource management; Key Account management; Inventory management; Brand and Image building Support; Training and Motivation; Promotions; Marketing support; and Reporting and feedback.
