When Re-Nutriv was first launched in 1958, the advertising dared to ask -- What makes this cream worth $115? Estée Lauder, founder of the eponymous brand responded with “The materials that go into a famous painting may not add up to its selling price, but it’s the final creation you’re paying for.” At a time when the most expensive skincare treatment cost approximately $10, Estée Lauder set the standard in the prestige treatment category.
Until the launch of Re-Nutriv in 1958 the luxury skincare category did not exist. It was the launch of this moisturizer, which contained 26 of the most pure and precious ingredients that not only created, but defined the luxury skincare segment. Estée Lauder knew instinctively what women wanted. She knew that when it came to the creation of a luxury skincare product, women would respond to and pay for a product that delivered on its promise of superior science and technology.
“She knew what was right and she knew what she wanted”, said Leonard Lauder, Chairman of the Estée Lauder Companies and son of Estée Lauder. “Re-Nutriv was launched in 1958 and instead of saying our cream has this ingredient and someone else saying our cream has this ingredient. Estée said, my cream has all of these ingredients”
Unwavering commitment to only the best ingredients and technologies helped to create a skincare treatment unlike any other on the market in 1958, and this philosophy became the bedrock of all Re-Nutriv products developed since then. Today, almost 60 years later, Estée Lauder remains dedicated to Mrs. Lauder’s vision of “only the best” and the Estée Lauder brand is once again redefining the luxury skincare category.
The Estée Lauder Research and Development team has taken some of the finest and rarest of ingredients to create a treatment system that will re-energize your skin like never before. For the woman who seeks the only the very best, Estée Lauder brings you the definitive skincare experience… Re-Nutriv Re-Creation Day Creme SPF15 and Re-Creation Night Creme. This 24-hour anti-aging skincare system utilizes groundbreaking technology and the most exclusive ingredients to energize your skin to help give your skin a chance at a new beginning. Re-Nutriv Re-Creation -- luxurious skincare technology as you have never experienced it before!
Now, imagine a 24-hour anti-aging skincare system specially formulated to provide maximum benefit day and night that is capable of unleashing your skin’s natural power to reveal skin that appears firmer, more luminous and younger! Re-Nutriv Re-Creation, a new skincare system from Estée Lauder, gives your skin the strength to unleash its own natural energy thanks to a winning combination of scientific excellence, ancient wisdom and the ocean.
“When I received the mandate to develop a new Re-Nutriv product that used the best of the best, I knew exactly what would elevate this new product above and beyond anything else available,” said Dr. Daniel Maes, Global Vice President Research and Development, Estée Lauder. “One of the big stories in skincare treatment today is the importance of calcium to the skin – research conducted in our lab categorically proved that calcium is essential to the skin’s health and to help prevent the visible effects of skin aging. We’ve developed a product that ensures that your skin is able to utilize calcium in such a way that skin stays in optimal condition for longer.”
You too could be one of the women lucky enough to have the opportunity to experience the true meaning of luxury skincare when you enter the rarified world of Estée Lauder’s Re-Nutriv Re-Creation…the new standard in premium skincare.
The Power of Calcium: Day & Night
New research findings from the Estée Lauder laboratory show that Calcium plays a very important role in facilitating the skin’s natural repair mechanisms and helping the skin maintain its youthful appearance. This naturally occurring vital mineral is found throughout the skin. In younger skin or skin that is healthy and well hydrated, Calcium is usually found at the base of the stratum corneum.
When water-loss occurs and the skin becomes dehydrated, Calcium moves from the bottom of the stratum corneum to the top of the superficial layer of the skin. This movement to the top of the superficial layer triggers the skin’s natural repair mechanisms and is a signal for the skin to begin producing lipids. Increased lipid production means that the skin’s moisture barrier is strengthened, ensuring better hydration.
• Daytime: During the day skin is exposed to the environment and other external factors that can lead to an increase in skin water loss. As the skin loses water, Calcium moves from the base of the stratum corneum to the top of the superficial layer of the skin.
• Nighttime: At night, the skin goes into repair mode. During the night the skin experiences increased water loss which forces Calcium to the top of the stratum corneum. The presence of Calcium at the skin’s surface helps facilitates skin’s natural lipid production which in turn helps to strengthen skin’s moisture barrier and thus helps to reduce dryness and the resulting damage during the night, in preparation for another day.
This “Calcium Cycle” helps to ensure that skin is always working at its peak! Re-Creation Day Creme SPF15 has been formulated to help minimize water loss during the day and prevent further damage to the skin’s protective barrier. Using a specially developed polymer, Estée Lauder’s scientists have been able to create a “false alarm” which helps to trigger the skin’s natural production of lipids. Re-Creation Night Creme utilizes this negatively charged polymer to attract positively charged Calcium to the skin’s surface. Overnight, skin is re-hydrated and the protective moisture barrier strengthened thanks to the facilitation of natural lipid production brought about by the false alarm.
Secrets of the Ocean’s Riches Revealed…
Re-Nutriv Re-Creation contains some of the ocean’s rarest ingredients. In addition to calcium activity optimization, these vital minerals sourced from the ocean provide a significant boost to hydration and skin strength giving your skin a younger, more radiant appearance.
• The Power of Padina: This unique sea plant which grows its own calcified shell to protect itself helps the calcium in your skin do its job. Padina acts as a messenger, sending information back and forth between the skin’s naturally occurring calcium, helping skin resist external stress and maintain barrier strength.
• Seventy Four Vital Trace Minerals: A micronized mineral concentrate, sourced from the islands of Okinawa in Japan, provide your skin with a unique blend of 74 trace minerals, including Magnesium and anti-oxidants such as Zinc and Selenium which help to neutralize free radicals and help minimize the look of skin aging.
• Deep Sea Water: 2000 feet below sea level, in the deepest ocean vaults around the islands of Hawaii, this pristine water is referred to as the “Zone of Regeneration”. With a unique level of purity and high mineral concentration, this sea water is strikingly similar in composition to the mineral composition of the human body. It contains vita-minerals such as Manganese and Copper which can help support the skin’s natural collagen production and restore skin’s vital and youthful appearance!
Protecting Your Most Valuable Asset…
To allow your skin a chance at a new beginning, it is first necessary to protect it against the environment. Re-Nutriv Re-Creation Day Creme SPF15 helps to protect your skin thanks to a combination of potent ingredients and technologies. Combined with the healing and rejuvenating properties of the best the ocean has to offer, Re-Creation also includes:
• Prevention: Siegesbeckia, Boswellian Extract and Silymarin help your skin maintain its natural collagen and elastin support necessary for skin’s strength and resilience.
• Proven Anti-Oxidant Protection: Sandalwood Bark Extract and Resveratrol work in tandem to help protect the skin against free radical damage and help prevent the appearance of lines.
Re-Nutriv Re-Creation Day Creme SPF 15, combines breakthrough skin protection with a sumptuous hydrating experience.
• Rehydrate: A lipid blend including Muru Muru Butter, Melon Fruit Extract and Avocado Oil help bolster the skin’s barrier and stave off dehydration.
• Enhance: A Japanese brown algae long known for its rich dietary benefits, Fucoidan helps slow dehydration and the visible effects of aging that come from skin dryness by binding moisture to the skin.
• Regulate: Hydrolized Extensin – from carrots – helps to regulate and maintain the moisture balance of the skin, enhancing hydration irrespective of climate, environmental conditions or age.
This unique blend of ingredients will diminish the appearance of lines, and leave your skin looking lifted and translucent.
A Skincare System that Works Through the Night…
At night your skin goes to work naturally to correct the visible damage that has occurred as a result of the everyday environmental assault on your skin. Re-Nutriv Re-Creation Night Creme’s unique formula utilizes the groundbreaking calcium technology in combination with the rich mineral cocktail sourced from the ocean, while helping to restore skin’s optimal healthy look with a combination of ingredients:
• Renew: Soy Bean Protein and Enteromorpha Compressa Extract, a green algae, give your skin a helping hand and minimizing the signs of past UV and environmental damage
• Re-energize: An energy cocktail including Carnitine, Creatine, AMP and NADH provide your skin with an energy rush to help combat the appearance of lines and wrinkles. Vitamin C complements this process
• Hydration: Skin loses a lot of moisture during the night. Hyaluronic Acid acts as a moisture magnet, providing a surge of hydration to the skin, while Potassium Cholesterol Sulfate an intense lipid provides moisture binding properties to ensure maximum hydration!
As you sleep, Re-Nutriv Re-Creation Night Creme goes to work to help your skin re-energize. This rich, emollient formula will help to minimize the look of dark spots, even out skin tone and give your skin a fresh, youthful appearance every morning.
Re-Nutriv Re-Creation Day Creme SPF15 and Night Creme: The Ultimate Shield Against Time
With this luxurious 24-hour anti-aging skincare system, you will see a dramatic improvement in the appearance of your skin. State of the art Calcium optimizing technology and some of the rarest ingredients from the ocean come together in a product that will give your skin the chance at a new beginning!
Directions for use: Re-Nutriv Re-Creation Day Creme SPF15 should be applied every morning after cleansing, while Re-Creation Night Creme should be applied to clean skin in the evening. For use on all skin types.
Re-Nutriv Re-Creation Day Creme SPF15 and Re-Creation Night Creme are dermatologist and ophthalmologist tested; they are non-acnegenic.
Re-Nutriv Re-Creation Day Creme SPF15 and Re-Creation Night Creme is available in selected outlets across the region.
