For the second consecutive year, award-winning jewellery retailer Pure Gold Jewellers will give free diamond jewellery during this summer period from June 17 to August 7.
Customers who buy items from the Pure Diamond Jewellery collection will receive a guaranteed discount of 60% plus a scratch and win card through which they can receive a discount figure higher than 60% going up to 100% discount.
"Every customer will be a winner because of the assured minimum discount of 60%. Additionally, everyone will get a higher discount through the scratch card and many will be very lucky when they get the jewellery for free if they scratch a card with the 100% discount," said Karim Merchant, CEO and Managing Director of Pure Gold Jewellers.
Last year, Marwan Ahmad Ali, a UAE national, received the 100% discount on a diamond jewellery set worth Dhs20,000 at the Pure Gold Jewellers outlet at Mercato amongst many others.
"I am sure our customers will be delighted again to own a piece of high quality diamond jewellery at a very low price or even free of charge and this opportunity is available for during the entire summer period this year," Merchant explained.
"Those who are saving up to buy their own diamond jewellery or those waiting for the right time to buy a homecoming present should visit one of our stores now because we guarantee the best savings on the latest styles that will surely attract every diamond jewellery lover," he added.
The Pure Diamond Jewellery collection is inspired in 18-karat yellow and white gold embedded with original Belgian cut diamonds. These special diamonds are available in a variety of colours, carats, shapes and expert cuts that include the princess, marquise, rounds, baguettes and pears.