Oral-B, a Gillette company and the toothbrush brand used by more dentists worldwide, has launched the new Oral-B CrossAction Power Max® toothbrush to help people achieve cleaner teeth and healthier gums. The new and innovative electric toothbrush is now available at leading supermarkets and pharmacies across the region.
CrossAction Power Max is clinically proven to remove more plaque from hard-to-reach surfaces and significantly reduce gingivitis when used twice a day. CrossAction Power MAX provides an excellent value for money consumer proposition, enabling more consumers to take advantage of the enhanced cleaning system offered by Oral-B electric toothbrushes.
Oral-B CrossAction Power Max combines a clinically proven rotating PowerHead™ with CrissCross® bristles for more cleaning action in every stroke. Its CrissCross bristles reach
deep between teeth and along the gumline to lift and sweep away plaque, while the rotating
PowerHead™ effectively surrounds teeth to loosen and whisk away plaque from surfaces and hard-to-reach back teeth. The result is a deeper, more complete clean.
The Oral-B CrossAction Power Max brush features an ultra-thin handle with soft rubberized grip for greater comfort and control and offers a choice of an easily replaceable whitening or medium brushhead.
Product Features
• Multi-Angled CrissCross bristles that reach deep between teeth to lift out and sweep away plaque
• Rotating PowerHead loosens and whisks away plaque from surfaces, gumline and back teeth
• Replaceable brushhead with QuickRelease™ tool
• Ultra-thin, SoftGrip handle designed for comfort and control
• Available in both whitening and medium bristles
• Indicator® bristles fade halfway when it's time to replace your brushhead
• Rechargeable power – no replacement of batteries needed
About Gillette Oral Care
With its Oral-B products, The Gillette Company is a worldwide leader in the $5 billion oral care market. The brand includes manual and power toothbrushes for children and adults, oral irrigators and oral care centers and interdental products, such as dental floss. Oral-B manual toothbrushes, the foundation and largest category of The Gillette Company’s thriving oral care business, are used by more dentists and consumers than any other brand in the U.S. and many international markets. Now, Rembrandt Oral Care Products, which pioneered the tooth whitening category over a decade ago, has become part of the Gillette Oral Care family.
