NIVEA is proud to have been voted to be the most trusted skin care and cosmetic brand in Europe, by participants of the Reader’s Digest survey of European Trusted Brands. When asked “what brand of skin care do you trust the most” 6,764 men and women in 14 countries named NIVEA instantly.
Robert Taylor-Hughes, General Manager of Beiersdorf Middle East, commented “We are very proud to have won the title of the Most Trusted Brand of skin care in Europe. This award is especially important to us because it reflects the unprompted opinions of consumers themselves. In the Reader’s Digest Survey people had the opportunity to nominate any brand as the one they trust above all others – we are honored that NIVEA is the brand they chose”.
The Reader’s Digest survey of Europe’s Most Trusted Brands seeks nominations across a wide range of product categories – 20 of which are the same in every country. In addition, each country has the opportunity to include up to 15 categories of their own choice. Within each category consumers rate their chosen brands on a scale of 1 – 5 against the criteria: quality, value, image and understanding of customer needs.
This year 24,832 people participated throughout 14 European countries with questionnaires being produced in 12 languages. Across each of these countries all the product category information for over 114,810 different brands was collected and analyzed.
Achieving Trusted Brand status is especially valuable to brands because it reflects the opinions and perceptions of the general public. Without any prompt whatsoever consumers, in 14 different countries, nominate the brands that they “personally” trust the most across a range of different product/service categories.
NIVEA has been the world’s leading skincare brand for almost a century. Today the global product range is extensive, catering for babies, teenagers, adults and even men, with a special care range offered through a wide assortment of skincare, body care, make-up, shaving, sun care and hair care products.
