Mindware adopts comprehensive VAD services
For Microsoft and Symantec in the region
Company aims to leverage high market demand to top USD 190m net earnings in 2006
Mindware, a leading IT distributor in the Middle East and North Africa, has announced an expected growth in revenues from Microsoft and Symantec products by leveraging a host of wide-ranging Value Added Distribution services. The move is aimed at tapping the high market demand pull of the two global brands as well as ultimately exceeding its net revenues in 2006, which amounted to USD 190 million.
Mindware has developed a range of strategies that will enable its partners to maximize market reach and sustain returns of the specific products, which have contributed a significant share in the company’s revenues. With the extra focus on logistics, the expanded suite of distribution services is product-oriented, prompt and reliable. In addition it will ensure that the company’s business partners benefit from proper Merchandising Mix and are able to deliver quality products to end-users.
“Enhancing relationships with partners and adding value to distribution proved to be key factors in our robust market performance in 2006. Our existing VAD services include a whole range of networked services such as pre-sales consultancy, marketing, service implementation and after-sales support, which have facilitated market penetration and profitability for our partners and for our company. The expanded VAD package for Microsoft and Symantec products is based on our present services yet is specifically designed to provide us with an edge over competitors carrying the same brands,” said Taiseer Mohammed, Retail & Consumer Product Manager, Mindware.
As part of its commitment to understanding the needs of its business partners, Mindware will introduce and train its merchandisers on the Focused Merchandising Mix concept, which will enable them to build a stronger relationship with their business partners. It will also ensure that there is sufficient inventory of the specific products whilst considering critical factors such as product life cycle, movement, demand pull and profitability. This further enhances Mindware’s initiatives on training, technical support and various auxiliary activities aimed at empowering resellers towards better product handling, strong sales network and broad market penetration for the global brands they carry.
“Our focus on distribution services has enabled us to provide answers to the complex needs of our partners and has strengthened our relationships with them. In return, our partners are able to give optimum customer service and exceed sales targets. This comprehensive and effective distribution network and our regional offices in KSA, Lebanon and Egypt have established our leading position in the Middle East market. With our delivery system in place, we are taking another proactive step by launching the Focused Merchandising Mix concept here in the UAE for our partners and will eventually implement it across the region,” concluded Taiseer.
Mindware was the first IT distributor in the Middle East to be awarded the ISO 9001:2000 certification and offers more extensive information on its services and its business partners on its website: www.mindware.ae
