ALBAWABA - Kylie Jenner is ramping up the hype for her sister Kim Kardashian's latest SKIMS ad.
SKIMS launched its Everyday Cotton collection featuring a new line of premium cotton bras and underwear. And as part of the release, a few key pieces were modeled by the Kylie Cosmetics founder, 28, who nearly bared it all in a series of photos showing off her toned figure.
In a press statement, Kylie Jenner stated, "I loved being part of the Everyday Cotton campaign," along with a few sultry photos of herself wearing some of the breathable and flexible looks, such as the Triangle Bralette and Thong in Cocoa Heather. "This collection truly captures the essence of cotton, which is such a necessary everyday fabric."
“The bras and underwear are soft, super stretchy, and so comfortable,” she added. “The fit is wonderful — exactly what you’d expect from SKIMS.”
For her part, Kim Kardashian, 45, revealed on Instagram that she “never used to wear underwear” until creating the “softest and stretchiest” pieces with SKIMS changed everything.
“Your everyday bras and underwear should feel as considered as everything else in your wardrobe,” she emphasized in a press release. “People don’t need more basics; they need better ones. We created staples you'll want to wear every day with Everyday Cotton by reimagining the SKIMS products that consumers currently adore in the softest quality cotton.
Four months have passed after Kardashian made waves online with the SKIMS synthetic Hair Micro String Thong, which offers a "mix of curly and straight faux hair in twelve different shade variations," according to the SKIMS website.
“It was just a fun, silly idea,” the SKIMS founder told E! News of the hairy thong, which emulates a bushy crotch, during a red carpet interview in October. “But you know many other people have done it, like [John] Galliano.”
In fact, during a 2024 Maison Margiela haute couture runway show, the 64-year-old British fashion designer adorned his models with merkins, an artificial hairpiece meant for the genital region.
“It was so funny,” Kardashian added. “I’m shocked it got so much attention. We've spent the entire day laughing and discussing it.
