milo signs sponsorship agreement with manchester united soccer schools, dubai
770 students kick off their twenty-week training programme as participants of the 3rd season of MUSS in Dubai.
The tie-up between Nestle MILO, the new chocolate Malt drink from Nestlé and the third season of Manchester United Soccer Schools (MUSS) launched in Dubai by Sir Bobby Charlton, will see a total number of 770 students (aged 7 to 18) from the UAE commence their twenty-week coaching programme this week. This specialized programme offers students’ training sessions and provides an opportunity to develop their football skills in a positive fun learning environment.
The MUSS coaching programme, developed with principles used by the famous Manchester United Academy, is anticipated to attract a large number of youngsters in the Emirates who will benefit from these training sessions.
Commenting on the latest MILO initiative, Hisham Dimashki, Beverages Brand Manager, Nestlé Middle East said: “Nestlé’s challenge as the No.1 food, beverage, nutrition, health and wellness organization is to always find opportunities to develop partnerships in various fields that positively impact on Nutrition, Health and Wellness of its consumers.”
“With an aim to create a positive impact of developing sports in general and football in particular amongst the region’s youth, the partnership of Nestle MILO and Manchester United Soccer Schools in Dubai (MUSS) will educate, actively promote and encourage the physical activities needed for growing children, as well as the importance of sound nutrition as the foundation for healthy habits and active lifestyle.”
“We believe that the Nestle MILO and MUSS partnership in Dubai will nurture talents, inspire kids in the U.A.E. and provide them with the opportunity to realize their own potential,” added Dimashki.
Malcolm Thorpe, Marketing Director, Sports Business, Dubai Sports City commented on MILO’s sponsorship of the school: “We are delighted to welcome MILO as a sponsor of our Manchester United Soccer Schools programme. Nestlé MILO, MUSS and Dubai Sport City all share the same vision of making the world a healthy place through promoting sports and good habits among the youth who will be the parents of tomorrow.”
With established programmes in the United Kingdom, and throughout the world, Manchester United Soccer Schools conduct authentic and unique soccer coaching sessions which draw thousands of young players each year who aspire to ‘Learn to play the United Way’. Manchester United Soccer Schools has worked with over 90,000 children from 47 different countries around the world since it was established in 1999.
