Midas Launched the “Size What Matters” Campaign
Appreciating the special blend of the Jordanian summer, Midas, Jordan's leading furniture retail, launched the “Size What Matters” Campaign on Friday , July 18, 2008 and will last for two weeks.
Midas launched this initiative, one in a series of many, to serve all customers from all walks of life, by providing more than 250 sofas in one showroom. Known for its state of the art quality products, the Furniture Company strives to respond to the rainbow tastes of the community: different income brackets and styles.
Commenting on Midas’s campaign, CEO of Midas, Mr. Raja Khoury said, “By launching this unprecedented campaign, we prove once again that we, at Midas, adopt promotional schemes such as this to keep pace with the volatile customer demands and tastes. We like to feel that we think ahead and come up with schemes responding to the customers’ desires”.
The campaign comes as part of Midas’s policy to strengthen its reputation as a leading brand operating in the Jordanian furniture market, and one that makes customers satisfaction its top priority.
It is important to note that Midas today is recognized as the largest and most convenient furniture showroom in the Hashemite Kingdom of Jordan with a convenient parking space that takes up to 75 parking slots; it caters to its customers' needs and tastes by periodically displaying new furniture in its different specialized centers. As the sole agent for leading international brands, such as Ashley, Pulaski, and Sauder, the firm solidifies its reputation as a provider of products that are in high demand.
