For the first time ever a winner comes up from Egypt in the 57th Cannes Lions International Advertising Festival; the most prestigious annual international advertising festival in the world. From more than 22,500 worldwide entries, Melody Aflam wins the Silver Lion for copywriting in film craft & the Bronze Lion in Film category with its campaign "Arabic Films...The mother of all foreign films" - "Aflam Arabi...Om El Agnaby".
The Film Craft Lions category received 1,110 entries; the inaugural Jury President was Jon Kamen, Chairman and CEO of @radical.media who, along with his jury, shortlisted 96 entries and awarded Melody Aflam the Silver Lions or copywriting & Of the 3,191 entries in the Film category, the jury, chaired by Mark Tutssel, Global Chief Creative Officer of Leo Burnett Worldwide, shortlisted 362 entries of which Melody Aflam was awarded the Bronze Lions.
"I am extremely thrilled & delighted to be able to achieve such prestigious awards this year; stated Gamal Marwan - Chairman & CEO of Melody Entertainment Ltd; "First winning our second Grand Prix at Mena Crystal followed by our third Grand Prix at the Dubai Lynx Pursued by the Silver & Bronze awards at Cannes Lions assures Melody's success & persistence to be one of the top brands; not only on a local level but globally as well."
