mcafee inc. expands focus on growing mid-market
Strategy Supported by New Products and Expanded Sales Force Focused on Companies with up to 1000 Users
McAfee Inc. today announced an increased focus on the rapidly growing market of security products for mid-sized companies. McAfee® is building out its sales force and retooling its products to better compete for the security business of organizations with 100 to 1000 users. McAfee estimates the worldwide mid-market opportunity in 2007 to be about $2.4 billion in revenue. New Secure Internet Gateway and updated Total Protection products support the expanded focus.
“We see a tremendous opportunity in the mid-market, an area we haven’t aggressively targeted in the past years. With renewed focus on sales and products we believe we will make significant inroads with mid-sized organizations,” said Patrick Hayati, Regional Director McAfee Middle East.
Since the beginning of 2007 McAfee has built a mid-market sales team of more than 125 people. Additionally, new telemarketing teams are helping channel partners in North America and Europe, the Middle East and Africa. McAfee has also put competitive displacement programs in place to spur growth in sales to mid-market companies.
Mid-sized businesses do not have the same resources of an enterprise, but face many of the same increasing security risks. In addition, mid-market companies do not have a lot of time to spend on security but would like to configure and change policies when needed. McAfee helps by providing enterprise-class functionality in easy to deploy and manage products.
“Mid-sized business is one of the fastest growing segments we track and increasingly these businesses are looking for a comprehensive security solution that is simple and easy to manage,” explains Hayati. “These businesses need the same level of protection that large enterprises enjoy, but they don’t want to piece together a patchwork of solutions. We are seeing a trend toward integrated security products that are easy to manage.”
Expanded Product Family
To support the renewed mid-market focus, McAfee today unveiled the Secure Internet Gateway 3000, a new addition to McAfee's family of combined e-mail and Web security appliances, specifically aimed at mid-sized organizations.
The new Secure Internet Gateway 3000 has a lower price tag and supports fewer users, up to 200 per device. Previously, one of McAfee’s Secure Internet Gateway appliances won the coveted Checkmark Premium Antispam certification from West Coast Labs for blocking over 98% of spam.
The Secure Internet Gateway 3000 offers next-generation protection against spam, viruses, spyware, and malicious Web sites in an integrated, affordable and easy-to-manage appliance.
McAfee leads the way by offering products developed with comprehensive security risk management strategy in mind by combining threat protection with features that let companies enforce Web access policies.
In addition to the Secure Internet Gateway 3000, McAfee’s Total Protection offers the flexibility that mid-sized companies need, including onsite or hosted management options. It provides businesses with full coverage and offers hosted security services that include firewall protection and protection against viruses, spyware, spam and phishing, all delivered in one easy-to-install and easy-to-use solution.
Both Secure Internet Gateway 3000 and Total Protection now include McAfee SiteAdvisor™ to guard against Web-based malware like adware, spyware, viruses, and phishing scams.
While traditional URL filtering products are designed to block access to wasteful or distasteful Web sites, SiteAdvisor cuts across all Web site categories and examines the behavior of the Web site to determine the level of risk. Even seemingly benign Web sites, such as shopping sites, can be a trap for unwanted spam or pop-ups. ‘Adding the ability to filter malicious Web sites gives businesses an extra layer of protection against spam, spyware, and Internet fraud,’ said Hayati.
Availability
Both products are available immediately. For more information please visit www.mcafee.com.
