masterpiece max at lifestyle
Max Factor launches the Masterpiece Max at Lifestyle stores in November
International beauty brand Max Factor teamed up with local retailer Lifestyle and launched its latest offering, Masterpiece Max, across the UAE. The Masterpiece Max, the volumnizing mascara that was also the official mascara from the Milan Fashion Week, was launched exclusively at Lifestyle outlets across the UAE on November 1.
Regarding the collaboration Johan Swartz, Deputy General Manager – Retail, Lifestyle stated:
“We are thrilled that Max Factor has chosen Lifestyle as its launch pad for Masterpiece Max in the region. We have actively participated in the regional marketing activities of our shop-in-shop brands this past year as it gives us a good opportunity to collaborate with industry leaders and brands of immaculate quality and international repute. With Masterpiece Max, Lifestyle is dealing with a product that is already being lauded by the international beauty industry as a beauty phenomenon – so we are expecting a great response to the launch.”
Masterpiece Max is the latest in Max Factor’s new range of products. Shaped to imitate the contours of the natural eye, the mascara is available at Lifestyle from November.
