Marketing orchestra strikes chord
New global network offers integrated marketing communications
Yesterday (25/06/08) saw the official launch of The Marketing Orchestra (TMO) Global Communication Network (www.themarketingorchestra.com) an international network of communications agencies specialising in the travel, transport, luxury and lifestyle markets.
Created from a joint initiative led by several communications professionals, TMO lists among its members Martinengo – Global Marketing Communication (Milan), Wilde & Partner (Munich), Sergat Espana (Barcelona), FD (London), Hawkins International (New York), Matrix PR (Dubai) and Newell PR (Hong Kong). As of today, the network consists of 13 agencies in 19 different markets: Italy, Germany, Spain, UK, US, UAE, China and also France, The Netherlands, Austria, Switzerland, Luxemburg, Ireland, Greece, Belgium, Portugal, Turkey and Nigeria. Other markets are being researched and new affiliations will be added in the near future.
The main objective of TMO is to provide integrated communications services on a global basis; allowing network clients to liaise with a single entity able to operate in different markets. Member agencies retain total independence and each one has extensive expertise and is well-established in their specific markets.
Massimo Martinengo, managing director of Martinengo and president of TMO explained: “The TMO is a global communication network with detailed knowledge of key markets. All agencies enjoy equal benefits and contribute to the alliance while retaining their independence. The common objective of all the members is encouraging growth and generating substantial benefits for our clients.”
“The PR professionals constituting The Marketing Orchestra all have excellent track records and long-standing relationships. Many of us have worked together in the past on an informal basis and the TMO formalises that relationship,” said Jack Pearce, managing director of Matrix PR, Dubai. “We will soon be appointing additional members in key GCC markets and across the Middle East.”
The TMO network today consists of 13 independent agencies based in Amsterdam, Athens, Barcelona, Dubai, Hong Kong, Istanbul, Lagos, London, Milan, Munich, New York and Paris. The Marketing Orchestra, through its members and other associates, offers integrated communication services on a global level including media relations and other marketing communications.
