Luscious Locks with the new Wellaflex Curls & Wave range
Taking their cues from catwalk shows in the fashion capitals of the world, fashion gurus have announced the summer hair trend for the year – soft, tumbling curls. To compliment this trend, Wella experts have breathed new life into the styling category with the launch of Wellaflex Curls and Waves, a range of styling products that are designed to help women achieve the ultimate summer look at home.
To achieve this perfect balance between bounce and hold, Wella has developed the Flex Active Formula, used in all the new Wellaflex styling ranges. The formula uses a high quality blend of specialized polymers, which create flexible bonds around the hair. This invisible network allows the hair structure to be maintained, protected and looks healthy.
With the Curls and Waves styling range, women can now achieve long-lasting curls and overcome the problem that plagues them the most in this climate – frizz. Frizz is most likely to occur in humid or wet conditions when the moisture content in the atmosphere is high – a common environmental factor in the Middle East.
Wella recommends Wellaflex Curls and Waves even to women without curls so that they can adapt the summer trends to suit their own style. By using a curling iron and the Curls and Waves products, women can duplicate the sexy, bouncy curls that so many celebrities are showing off today.
