Global and regional digital leader LG Electronics had launched an interactive online campaign dedicated to Arab youth keen on displaying creativity and innovation. The campaign took place across the Middle East whereby LGE teamed up with Lebanese singer Nawal Zoghbi to create the future stars of the Arab world.
The online medium has become the fastest growing in the region and an increasing number of Arab youth are flocking to the internet’s various social networking websites. LG Electronics capitalized on this emerging phenomenon with the help of its celebrity endorser, Nawal Zoghbi. The campaign ran from August 23 until November 18 and was open to all individuals from 12 countries across the Middle East and North Africa.
“Be a Star with LG” involved three different competitions, which were conducted online – “Watch Me”, “Sing with Me” and “Born to Shine”. Each of the competitions involved personalized entries, which were voted on by the public. To participate in the competition, contestants were requested to visit the website
(http://najmlg.maktoob.com) and register themselves. All participants had to be between the ages 15 and 30.
Seven winners were named from Jordan and were invited to visited LGE regional offices in Jordan to receive their awards. Al Latif Lutfi Dahbour, Mohamed Shabsough, Mohamed Al-Shakeldy and Mohamed Al-Sheikh each received Nawal Zoghbi’s latest Album whereas Yazan Sharkas won an LG Digital MP3 Player. Moreover, Mohammad Ali Aref was awarded an LG MP3 Player and an LG portable DVD Player.
More than 60,000 eager participants visited the website with the highest registration being from Egypt, Morocco, KSA and Jordan in order.
Commenting on the success of the campaign, Mr. Kevin Cha, General Manager of LGE Amman branch said, “I would like to congratulate the winners of LG online youth campaign. LGE launched this campaign to raise the interaction between the Arab youth around the world and to let them express their creativity. Our campaign was supported by Maktoob.com. I would like to thank the Lebanese artist Nawal Zoghbi for her efforts in the campaign and for being the brand ambassador of LG Shine phone. Additionally, I would like to announce that we have every intention of extending the relationship with the 7 winners whom we will be inviting to attend and participate in our upcoming events and campaigns”.
Commenting on his win, Yazan Sharkas said: “I participated in this online youth competition because it presented me with an opportunity to showcase my musical and vocal talents to a wide number of audience. My decision was supported by the excellent reputation that LGE has acquired in Jordan which I would like to thank on this occasion.”
It is worth mentioning that this is not the first campaign of its type to be launched by LGE. Last month LGE concluded its Hope campaign a campaign that provided children suffering from cleft lip and other facial deformities with the plastic surgery they need to live wholesome healthy lives. LGE strengthens its initiation of CSR initiatives because it believes that it is not only a provider premium quality electronic service but that it is also an integral part of the communities it operates within
About LG Electronics, Inc.
LG Electronics, Inc. (KSE: 066570.KS) is a global leader and technology innovator in consumer electronics, home appliances and mobile communications, employing more than 82,000 people working in over 110 operations including 81 subsidiaries around the world. Comprising four business units -- Mobile Communications, Digital Appliance, Digital Display and Digital Media with 2006 global sales of US $38.5 billion -- LG Electronics is the world’s largest producer of CDMA handsets, air conditioners, optical storage products and DVD players. For more information, please visit www.lge.com
