Global and regional digital leader LG Electronics (LGE), a major player in the global flat panel display market, will be launching its “Eye Love Plasma TV” campaign this month in Asia, the Middle East and Africa to promote its plasma TVs, which cause less eyestrain than those using other technologies or from other manufacturers.
The campaign will include activities such as bus wraps and billboards to inform the public about LGE’s plasma TVs. Consumers will be better able to identify the plasma TVs by looking for the “No Eye Stress” label, featuring a picture of a smiling child.
Mr. K. W. Kim, President of LG Electronics – Middle East and Africa, said that the “Eye Love Plasma TV” campaign was a strong example of how LGE was implementing the latest technology to ensure the total physical well-being of their consumers. “We want our consumers to experience the full advantages of our products with minimum strain. Our latest campaign is an indication of this consumer-oriented philosophy,” he added.
Plasma TVs give viewers a soft and natural picture and allow them to enjoy sports and movies for long periods of time without eye fatigue. One of the most important features of LGE’s plasma TVs is 100Hz driving technology, which eliminates the flickering effect. This is 33 per cent faster than the 75 Hz refresh rate used by most of LGE’s competitors.
The 0.001 ms response time on LGE’s plasma TV is also helpful when watching sports and action movies or playing video games, ensuring that even the fastest athlete looks crisp and clear
Plasma TVs are superior to other technologies at naturally reproducing colors in lighting found in most people’s living rooms as well as in bars and restaurants. These settings typically have ambient light of less than 200 lux while electronics shops tend to be far brighter, around 1000 lux. That’s why plasma TVs look better when you get them home.
LGE’s plasma TVs are excellent at displaying dark images thanks to True Black Panel technology, which dramatically reduces glare and stray light. LGE’s plasma TVs also reproduce 117 per cent of the ATSC color spectrum, compared to 112 per cent for most manufacturers, making images even more lifelike with its True Color technology. These technologies make LGE’s Plasma TVs more suitable for home viewing.
Commenting on the new campaign launch, Mr. Kevin Cha, General Manager of the LGE Amman Branch said, “We at LGE are proud to see the launch of our new campaign in Asia, Africa and the Middle East as this campaign falls directly inline with our strategy for introducing these markets to all what is new in the world of technology. We at the company are proud of the high demand seen on our products within these communities and we look forward to more advancement in our regional market shares in the near future” -Continued-
As one of the world’s leading plasma TV makers, LGE plans to increase the competitiveness of its plasma TV business by separating it from its LCD display business. LGE expects that this internal competition will help optimize the quality of the plasma TVs.
From his end, Mr. Ghazi Farouq, the Assistant Managing Director for Marketing at the Middle East Complex added that LGE’s Plasma screens are the most advanced in the market. “We look forward to seeing a high demand on these TV sets amongst in Jordan as they come fully equipped with all that is new and imperative for stylish TV viewing. All of LGE’s product line ups combine attributes of technical advancement, user friendliness and durability and this product line is no exception. We look forward to seeing these TV sets available in Jordanian homes across the Kingdom for as always we make it our mission to provide Jordanian consumers with all that is new from LGE” he said.
LGE also plans to reinforce its plasma business by strengthening its marketing activities in North America and Europe to support 50- and 60-inch size televisions. In addition, LG plans to globally supply 32-inch plasma televisions, the smallest size among plasma screens, targeting emerging markets where the demand for high quality digital displays is increasing.
About LG Electronics, Inc.
LG Electronics, Inc. (KSE: 066570.KS) is a global leader and technology innovator in consumer electronics, home appliances and mobile communications, employing more than 82,000 people working in over 110 operations including 81 subsidiaries around the world. Comprising four business units -- Mobile Communications, Digital Appliance, Digital Display and Digital Media with 2006 global sales of US $38.5 billion -- LG Electronics is the world’s largest producer of CDMA handsets, air conditioners, optical storage products and DVD players. For more information, please visit www.lge.com
About LG Electronics Digital Display Company
LG Electronics Digital Display Company provides core technologies for cutting-edge digital products and is a world leader in digital display products including Plasma TVs, LCD TVs and Monitors, and HDTV (high-definition televisions).
