Lg Electronics Is a Global Partner of Formula 1™

At the 2009 FORMULA 1 GULF AIR BAHRAIN GRAND PRIX this weekend, LG Electronics, a global leader and technology innovator in consumer electronics continues to bring the latest innovation excitements to the Bahrain International Circuit.
As A Global Partner of Formula 1™ and A Technology Partner of Formula 1™, LG acquires exclusive designations and marketing rights as the Official Consumer Electronics, Mobile Phone and Data Processor of Formula 1™.
“Formula One™ represents the absolute peak of technological innovation and style, which is also our vision for the LG Electronics brand,” said Dermot Boden, Chief Marketing Officer (CMO) of LG Electronics. “We feel the excitement and electricity of F1™ is unmatched by any sport, and we feel the same passion and energy here at LG.”
“LG is a leader in its field, it pioneers cutting edge technology, delivering innovation and excellence in a stylish package, which is what Formula 1™ is about too”, said Bernie Ecclestone, Chief Executive Officer (CEO) of the Formula One group. “We have so much in common, I am very excited to begin our association and look forward to the technology solutions they can bring to us also.”
H. S. Paik, President of LG Electronics Gulf FZE commented on this partnership saying: “Our partnership with Formula One™ is being used throughout the world. This exciting relationship, while only having just begun, is moving full speed ahead with activation on a global scale. We are hugely excited about the possibilities open to us and look forward to many years of creative and innovative work as our partnership progresses.”
As the Official Data Processor of Formula 1™, LG will be identified and credited on the official live timing service at Formula One™ events and in the associated timing and data TV graphics. They will also enjoy a comprehensive package of premium marketing rights worldwide in association with the Formula 1™ brand.
CMO Boden added, “All organizations need to be strategic with their expenditures. Here at LG we can think of no more important investment than our brand. After having carefully researched many sponsorship opportunities, this exciting partnership best highlights and enhances the profiles of both global organizations over the long term.”