LG and Prada launch the latest PRADA Phone by LG
The partnership continues with the latest addition; The PRADA Link
LG Electronics (LG), a worldwide technology and design leader in mobile communications, and PRADA, the world’s leading fashion brand, today announce the Asia Pacific launch of the highly anticipated successor to the PRADA Phone by LG. Along with the new handset, the LG and PRADA partnership introduces a stunning new wearable mobile accessory to accompany the PRADA Phone by LG, the PRADA Link.
The latest edition of the PRADA Phone by LG (Model: LG-KF900) offers a collection of technical upgrades catering to today’s highest mobile needs. In the outer peripherals, the new handset preserves the same original minimalist exterior that has now become a key design inspiration of touch screen handsets worldwide. But the defining enhancement to the handset is the new Bluetooth watch, The PRADA Link (LG-LBA-T950). This sleek and elegantly packaged digital timepiece is a Bluetooth device that wraps around the wrist and can remotely monitor phone calls as well as read full SMS text messages. With full metal body and tempered glass exterior, the PRADA Link not only revolutionizes the conventional methods of mobile communication, but adds practicality and convenience to a fashionable statement.
“The core of LG and PRADA’s relationship is to continuously introduce new thoughts to the industry and offer a platform for completely new experience,” says Chang Ma, Vice President of Marketing Strategy at LG Electronics Mobile Communications Company. He continues “at the same time, we are always listening attentively to our consumers to make our products highly practical and with user-friendly features.”
Adds Matteo Sessa Vitali, Licensing Director at PRADA, “For the second handset, we did not want to just settle for a “phone”; we wanted to try new ideas that will bring new benefits for consumers. The new PRADA Phone by LG is a very special phone, and the PRADA Link is what makes this edition truly stand out from the crowd.”
The latest PRADA Phone by LG involves a set of aesthetics keys that slide out to form a more professional look that not only grazes an elevated level of sophistication, but is also a highly efficient communication tool that complements the latest PRADA Phone by LG’s technology.
The handset’s user interface also receives a powerful improvement with LG’s latest active flash UI technology and haptic feedback on touch input enhancing the experience of the phone’s exclusive contents offerings. Dynamic upgrades to the software is well complimented by business-friendly hardware extensions that include 3G capability with HSDPA up to 7.2 Mbps and advanced 5 megapixel camera featuring slow motion video recording and DivX playback. Other features include Wi-Fi, full HTML browser, and video calling capabilities.
Reinventing the most exclusive form of mobile sophistication and style, the latest version of the PRADA Phone by LG magnifies the heritage of the predecessor with exclusive PRADA elements including ring tones, wallpapers, and video clips that are carefully selected for users to fully experience the handset inside and out. Each of these unique contents displays PRADA’s extraordinary artwork dedicated to the company’s visionary design philosophy. Contents include the PRADA Fall/Winter 2008 Lookbook, new PRADA animation films dedicated to the PRADA Phone by LG, and wallpapers illustrating principal themes from PRADA’s annual design collections dating back to 2001.
Since the global launch in November, 2008, the new PRADA Phone by LG and the PRADA Link has been widely accepted in Europe, surpassing the sales of the original PRADA Phone by LG in the same period. In Asia Pacific, the PRADA Phone by LG and the PRADA Link are currently available in Singapore, Hong Kong, and Malaysia, and will subsequently launch in the Philippines, Taiwan, United Arab Emirates, Turkey, Lebanon and other markets in the region.
For further information on the new PRADA Phone by LG and the PRADA Link, please visit www.pradaphonebylg.com.
