To provide tangible value additions to their customers, global and regional digital leader LG Electronics, their service subsidiary in the Middle East, LG Electronics Middle East Company Ltd, and their UAE distributor Al Yousuf Electronics organised a service day recently where all costs of repairs and spare parts were waived during the day.
On any ‘Happy Service Day’, the free service offer includes the entire range of home appliances and electronic goods. To promote the spirit of customer service, services centres and showrooms are decorated and staff turn out in thematic attire. LG representatives who participated in the 33rd service day included S Y Lee, H J Jeong and K B Song.
“Research has shown that quality and affordable after sales care makes LG customers among the happiest in the region,” said K B Song, President, LG Electronics Middle East Company Ltd. “Customers are now much more aware that servicing is not a prohibitive expense; instead of taking their gadgets to an independent workshop, they realise that there is no significant difference in the cost of using an authorized workshop. LG is a customer-centric company and we want to help our customers maintain their appliances and gadgets and extend its lifespan.”
Both LG and Al Yousef Electronics aim to be closer to its customers in the markets it operates in, and effective after sales service is one of the strategies adopted to enhance the customer experience. As part of the service day initiative, LG and Al Yousuf representatives visited the different departments in the service centre and gave away quarterly awards of AED 500 to the best technician and best worker.
“LG service centres take a strategic approach to after sales service. We are growing significantly in the Middle East, and service centres gives us the infrastructure to support our operations. The increase in demand for after sales service at dealer workshops emphasise the importance of value and quality at every stage of after sales operations. This is a break-through in terms of customer service; we can now offer standardised, professional and efficient responses for all our customers,” said S Y Lee, President, Customer Service Operations, LG Electronics Ltd.
Attending the service day, Rakesh Shah, General Manager of Al Yousef Electronics, said: “Innovation based on customer feedback is the key to growth and that is something both LG and Al Yousuf Electronics focus on. We believe in offering our valued customers the latest in cutting-edge technology, and initiatives like this ensures we provide them with excellent customer care as well.”
About LG Electronics, Inc.
LG Electronics, Inc. (Korea Stock Exchange: 066570.KR) was established in 1958 as the pioneer in the Korean consumer electronics market. The company is a major global force in electronics and information and communications products with more than 64,000 employees working in 76 overseas subsidiaries and marketing units around the world. With annual total revenues of more than US $16.9 billion (non-consolidated), LG Electronics conducts its business in three main areas: Digital Display & Media, Digital Appliances, and Telecommunications Equipment & Handsets.
LG Electronics’ goal is to enable the intelligent networking of digital products that will make consumers’ lives better than ever. For more information, please visit www.lge.com
