Brandcom Middle East has bagged three Bronze World Medals at the prestigious New York Festivals’ (NYF) International Advertising Awards, which honour creativity and effectiveness in global communications.
The only Middle East agency to scoop three honours this year, Brandcom won for its innovative work on AXE peep hole in Guerrilla Indoor, AXE – Khalid print advertising in Cosmetics, Beauty Aids and Toiletries, as well as the Blind Keys corporate image campaign for Jumeirah Music Centre.
In addition, the agency took three finalist certificates - one for its sterling work on AXE Peep Hole in Best Use of Guerrilla Marketing - and two in Cosmetics, Beauty aids and Toiletries for its Rexona Nose Job and Rexona Repel campaigns.
“The NYF honours are prestigious additions to our enviable portfolio and reaffirm the international standards of regional creatives when compared with the world’s best,” said Manoj Ammanath, Creative Director, Brandcom Middle East.
“These awards are judged by a panel of international design and communications leaders and it is particularly rewarding to be globally recognised by our peers.”
Earlier this year, Brandcom grabbed a bronze in the ‘Exceptional Innovation in Marketing’ category for its work on AXE deodorants at the One Show, also in New York.
About New York Festivals:
New York Festivals (NYF)is a 49-year old international awards company. Recognizing The World’s Best Work™ in advertising, programming, design, and marketing, NYF and its three other advertising brands, honour creativity and effectiveness
Each NYF competition is supported by a Board of Judges and Advisors, each of which is led by a chairperson and represents a veritable "who's who" of international communications.
Entries are judged by panels of international award winning creatives who are recognized as leaders in their respective fields. The preliminary round of judging produces Finalist winners. Finalist winners receive a Finalist Certificate. Further judging rounds determine Bronze, Silver and Gold medal winners. Gold award winners then contend for Grand Prix Awards.
Each year, New York Festivals publishes the Annual of Advertising, a comprehensive 500+ page full-color volume featuring images of the winners from the NYF, The Global Awards, and Midas Awards competitions
About Brandcom
Brandcom Middle East FZ LLC., the former franchisee for Lowe worldwide and one of the leading regional advertising agencies is based in Dubai Media City. Brandcom’s existing clients include brands such as Emirates Sky Cargo, Emirates recruitment, Al Ghurair Foods, Tejari, Salama, ETA Star Properties, Nayomi, Mikyajy, QJ and Fine Tissues among others.
