IRIS, one of the leading property developers in the region recently participated at the worldwide property and investment show held in Seoul, Korea on November 20th to 22nd, 2007.
The exhibition was organized by Korean Fairs Ltd to raise the awareness of the growing interest of Korean investors in the international real-estate market.
During the exhibition, more than 3,700 trade visitors attended, with over 72 developers exhibiting from 15 different countries - Australia, Bulgaria, Cambodia, Hong Kong, India, Japan, Korea, Lebanon, Malaysia, New Zealand, Philippines, Thailand, Singapore, UAE and USA.
Among these developers, IRIS was the only property developer from the UAE to showcase projects at the OPINS 2007 Property & Investment Show
Commenting on IRIS’ participation, Ashwin Sheth, CEO of IRIS and Managing Director of Sheth Estate said: “Korea represents a key market for us. Since its recently established laws that allows all Koreans to invest up to USD $4 million per person abroad a considerable percentage of investors in Dubai is comprised of expatriates from Korea and other neighbouring Asian Pacific countries”
“After a successful Cityscape 2007 in Dubai, we wanted to spread the IRIS story in Korea. This exhibition provided us with an ideal platform to showcase three of our key developments there, IRIS Blue, IRIS Bay and IRIS Amber and the distinctive lifestyles on offer to our international customers,” continued Sheth.
At the exhibition IRIS signed an Agent agreement with several leading real-estate brokers in Korea: BM Properties Corporation, AK Links PTY Limited, and Far East Real Estate -Map Reality highlighting their commitment to the investors in Korea. These Agents will provide support to IRIS’ sales team in promoting IRIS’ residential and commercial developments in both Korea and North Asia.
The recently launched project, IRIS Amber was the key attraction at the IRIS stand, which at 35 square meters highlighted IRIS as the only property developer from the UAE who participated at this exhibition. “IRIS’ philosophy is to offer our customers property developments in prime locations with quality building solutions all within timely delivery” added Sheth.
With further developments in the pipeline, IRIS aims at securing a considerable market share in Dubai's booming property sector. IRIS’ two latest projects are being finalised and will include a spectacular residential property development located within Culture Village and another commercial development in Business Bay.
About IRIS
IRIS is a brand of futuristic real estate projects designed specifically for the UAE market by Sheth, India’s leading quality property developer. Launched in Dubai in 2007 the brand embodies Sheth’s tradition of uncompromising dedication to quality and innovation.
IRIS is established with the time tested values of its parent corporation, Sheth, as a leading construction house actively involved in building some of India’s largest communities, leisure and business complexes and high-rise towers. Sheth’s impressive portfolio boasts over 10,000 homes built, 50 projects completed and 6.61 million square feet developed in a history spanning over 21 years. This unmatched, high-end track record has consistently built a strong and lasting bond of trust between the corporation and its clients.
IRIS makes its debut with Iris Blue, a luxury residential tower at Dubai Marina scheduled for completion in December 2007. IRIS’ second project is the highly anticipated IRIS Bay, a half-moon shaped commercial building strategically located at Business Bay, facing Sheikh Zayed Road. The third project on IRIS’ calendar is IRIS Amber, a residential building in the cultural village
