iris amber records sales of us $22 million at cityscape 2007
IRIS Amber crosses US$ 22 million milestone in sales since its launch at Cityscape.
IRIS, one of the leading property developers in the region has today announced that over 70% of IRIS Amber has been successfully sold since its launch at Cityscape. The residential development witnessed record sales of US $22 million with a total of 63 units sold and 21 units reserved.
IRIS showcased, for the first time, at Cityscape, some of its wide-ranging property developments, highlighting the unique blend of ideal locations, quality, pricing, return on investment (ROI) assurance and payment plans. This distinctive offering was promoted under IRIS’ slogan, 'Building for life’.
Commenting on IRIS’ successful presence at the world's leading property exhibition, Ashwin Sheth, CEO of IRIS said: "Our success at Cityscape gives us strong momentum to deliver high quality projects in a timely manner, as promised, and to develop projects that are affordable and of high quality, while meeting the increasingly sophisticated demands of the market.
Launched on the first day of Cityscape, IRIS attracted a flood of interest and sales orders from investors and buyers for its flagship "IRIS Amber" development in Culture Village.
'Since its launch, the US$ 27 million IRIS Amber project has generated tremendous excitement and anticipation amongst buyers and investors keen on purchasing prime residential property within the heart of Dubai. The project's unique location and IRIS’ careful attention to detail across all levels of development have made our apartments one of the most sought after residences in the region," said Sheth.
The residential development in Culture Village boasts a unique design at the highest standards of luxury, offering studio, one and two bedroom residential units and a number of state-of-the-art amenities, including a large central landscaped courtyard, swimming pools, fitness centre, a landscaped podium, ample parking space, and many other amenities.
IRIS bolsters strong ROI by adopting a very selective sales strategy of selling property only to end users. This type of policy has always guaranteed IRIS’ customers sound ROI.
