The 6th Annual MENA Loyalty Conference was held in Jordan / Dead Sea attended by over 30 Loyalty Directors and staff from across the Ipsos MENA countries. The workshop, hosted by Mustapha Tabba, COO Ipsos MENA, was also attended by Liz Musch (Ipsos Loyalty Global CEO) and Gailynn Nicks (International Director - Loyalty Global Product Center).
The event aimed at continuing the sharing of know-how and expertise from across the region and the group as a whole, as well as providing updates on the most recent developments and product launches from the Global R&D and Products Center within Ipsos Group.
Said Mustapha Tabba;
“”This was not the first time that Jordan hosted such a prominent and regional event. The conference was successful in allowing us all to fine-tune and refocus our business plans for 2010 and the years to come. The event will also be instrumental in solidifying our leadership within the MENA region.”
Founded in 1975, Ipsos Group is a multinational marketing research company which operates in over 64 key-countries, covering Latin and North America, Europe, Far East, Australia, Middle East and North Africa (MENA) and is head quartered in Paris, France. The Group is ranked third worldwide in the category of survey based research and is a pioneer in its field with a total billing of close to 1.5 billion U.S. Dollars in 2009.
