HP Recognised with Digital Imaging Marketing Association Awards

HP Recognised with Digital Imaging Marketing Association Awards
 
HP today announced that it has received success at the Digital Imaging Marketing Association (DIMA) awards in conjunction with the 2008 Photo Marketing Association (PMA) trade show, including four DIMA Digital Printer Shoot-Out Awards.
 
DIMA Innovative Digital Product Awards
The DIMA Innovative Digital Product Awards recognise products or services utilising new technologies or applications that make the product either distinct or the first of its kind. HP received the prestigious DIMA Innovative Digital Product Award for the  HP Photosmart Pro B8850 Photo Printer that enables photographers to create and publish professional-quality materials on a wide assortment of media up to 0.7-mm thick – an exclusive at this price point.
 
DIMA Digital Printer Shoot-Out Awards
The DIMA Digital Printer Shoot-Out Awards test digital printers, ink, media and RIPs using a challenging target image. Participants were asked to provide specific information pertaining to the equipment and consumables used as well as the production timing. A panel of expert judges voted on the entries, evaluating neutral gray balance reproduction, saturation, shadow detail and quality, overall tonality, hue shift and color accuracy as compared to a target print provided by PMA.
 
HP received four awards in the following categories:
• “Black and White, Best creative B&W” category award presented for the HP Designjet Z6100 Photo Printer, 60-inch using HP Premium Vivid Color Backlit Film and HP 91 Vivera Pigment inks
• “Creative Application, Textile” category award presented for HP’s Professional Matte Canvas using the HP Designjet Z3100 Photo Printer, 44-inch and HP 70 Vivera pigment inks
• “Inkjet, 8.5 inches wide or less – $200 or more” category award presented for the HP Photosmart C7283 All-in-One Printer
• “Black and White, Best B&W with grayscale inks” category award presented for HP 70 Vivera pigment inks
 
Other awards generating excitement
HP was honoured with Professional Photographer magazine’s 2008 “Hot One” Award for the HP Designjet Z3100ps GP Photo Printer in the “Inkjet Printer More Than $5,000” category. The Professional Photographer “Hot One” Awards provide the magazine’s readers with a definitive list of the newest, most innovative products available.
 
This January 2008 at the Macworld Conference & Expo, HP received a MacsimumNews “Best of Show” Award for the HP Photosmart Pro B8850 Photo Printer. The MacsimumNews “Best of Show” Awards are given to products either making their public debut at the Macworld Conference & Expo or recently introduced that generate excitement on the show floor.
Additionally, Macworld magazine presented HP with a 23rd annual “Editor’s Choice” Award for the HP Designjet Z3100 Photo Printer, along with a five out of five rating for the device’s print quality, usability and versatility.
 
HP provides a complete portfolio of imaging and printing solutions ranging from consumer to professional products that enable customers to express their creative vision.
 
More information on the professional HP Designjet photo output solutions in the HP Graphic Arts portfolio is available at www.hp.com/go/graphicarts.  More information on the HP Photosmart and HP Photosmart Pro photo printing solutions in the consumer and prosumer portfolios is available at www.hp.com/go/photo. 
 
More information regarding HP’s announcements at PMA is available in an online press kit at www.hp.com/go/pma2008.