HP's innovative line up for the Middle East region, Fall'05, includes two distinct products that are marked by their remarkable affordability and efficiency. The launch is highlighted by the introduction of HP’s most economic colour laser printer to date, and a comprehensive All-in-One series - both specifically designed to benefit small and medium businesses (SMBs).
Thomas Valjak, Category manager, Imaging and Printing Group, HP Middle East said that among the numerous new HP digital cameras, printers, scanners and projectors newly introduced in the region, the two most significant were pegged as the HP Color LaserJet 2600n and the HP Color LaserJet 2800 All-in-One "The two products are not merely trendsetters in their class, but offer an irresistible combination of affordability, efficiency and impressive results.
The two new printers were unveiled at an imaginative fashion event that was held in Dubai recently to showcase the looks, the power and the performance of HP's new product line up for the region.
"The extremely affordable HP Color LaserJet 2600n printer is a desktop designed for individuals and small work teams who can expect to benefit greatly from the low price point and in-line colour speeds," Valjak said. Featuring enhancements such as out-of-the-box built-in network connectivity, higher printing resolution and an ultra quiet in-line printing, the 2600n produces affordable, high-impact colour materials. With a 264 MHz processor and standard 16 MB RAM, the HP Color LaserJet 2600n can effortlessly process most complex print jobs. Additionally, the 250-sheet input tray supports a variety of specialty media such as transparencies, glossy media, labels and cardstock in sizes ranging from index card to legal-size media. Another novel attraction of the new series is its extremely quiet printing noise level.
Commenting on the new HP Color LaserJet 2800 All-in-One series, Valjak explained that it consolidated print, fax, scan, copy and digital imaging capabilities into a single device. "The addition of the HP Color LaserJet 2800 All-in-One series to HP’s colour printing portfolio presents SMBS in the region with an affordable All-in-One colour device that can easily accomplish all their business communication needs in-house. Key highlights include an intuitive control panel, a single touch colour or black and white copying, multiple copy setting selections for replication of documents containing text, graphics, printed pictures or developed photographs and adjustment selections for reduction/enlargement, multiple pages reproduced to a single page and contrast enhancement of originals," he stated.
The HP Color LaserJet 2800 All-in-One series features HP ImageREt 2400 print quality and includes HP Image Zone software to help produce impressive colour business documents. Additionally, it delivers speeds of up to 19 pages per minute (ppm) monochrome and 4 ppm colour printing and copying and high quality CCD scanning of documents, images and objects at up to 1200 dpi optical/19200 enhanced scan resolution.
About HP
HP is a technology solutions provider to consumers, businesses and institutions globally. The company’s offerings span IT infrastructure, global services, business and home computing, and imaging and printing. For the four fiscal quarters ended April 30, 2005, HP revenue totaled $83.3 billion. More information about HP (NYSE, Nasdaq: HPQ) is available at www.hp.com
About HP Middle East
HP is the largest technology and solutions provider in the Middle East with 670 employees and subsidiaries in Dubai, Abu Dhabi, Riyadh, Jeddah, Khobar, Cairo and Ramallah servicing the GCC, Egypt and the Levant. HP has been present in the Middle East since 1968, and opened its first regional office in 1994.HP Middle East is the market leader for Enterprise, Small and Medium Business and Consumer technology products, and offers a large portfolio of solutions and services in various business domains.
For more information about HP in the Middle East, please visit www.hp.com/me.
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