Harrods Estates, the luxury real estate division of the Harrods Group, has confirmed its first ever participation at Cityscape Abu Dhabi 2010, the International Real Estate Investment and Development Event being held from April 18th - 21st 2010. Harrods Estates will showcase their prime residential property portfolio in Central London at the exhibition. Harrods Estates will be present at stand 7E31. This will be the first time that the Harrods Group will have exhibited in the Middle East region.
Harrods Estates was established over 100 years ago and continues to offer a comprehensive range of property services with the highest standards of customer care. Harrods Estates specialises in the sale, let, acquisition and management of some of the most exclusive properties in Central London.
Over the last few years, Harrods Estates has seen a steep increase in the number of Middle Eastern buyers in traditionally favoured areas in London such as Knightsbridge and Mayfair. Supported by the strength of the Harrods brand, Harrods Estates has successfully developed strong brand awareness in key international markets, predominately the Middle East, Russia and India with the result that international clients now account for 87 percent of sales and lettings.
Shirley Humphrey, Sales and Marketing Director of Harrods Estates commented: “We are participating at Cityscape Abu Dhabi as in addition to our already very well established Middle East client base, with whom we have worked with for many years, we have recently seen a surge of enquiries from the region. We will utilize this opportunity to update them about our ongoing projects and provide them with other investment opportunities. We also aim to interact with prospective high net worth investors, developers, financiers, consultants, architects, urban planners and many others during the course of this global four day networking exhibition and conference dedicated to the real estate industry,”
Visitors at Cityscape will have the opportunity to speak to the specialist property team from Harrods Estates who can advise them on investing in London property and also view the Harrods Estates exclusive portfolio, some of which will be off market opportunities. Senior executives from Harrods Estates will be participating in Cityscape Abu Dhabi.
“The prime property in Central London will remain in high demand and will continue to achieve growth as there is rarely an oversupply of property in this area. This category of properties is particularly favoured by Middle Eastern investors who appreciate grand houses or apartments with large lateral space, period features and immaculate interiors as well as premium services such as first class concierge and 24 hour security,” concluded Ms.Humphrey.
