Grand Mills at Gulfood 2010- Bigger, Better, Business

Grand Mills, the fully owned and operated entity of Agthia Group PJSC, will again attempt to lure visitors to its stand from 21- 24 February at Gulfood 2010, held at the Dubai World Trade Centre, Dubai. The fresh aroma of wholeheartedly baked breads, pastries, cakes, pies, and other mouthwatering treats made from top quality specialty flour, flour mixes and frozen dough products manufactured by Grand Mills may just prove irresistible.
Speaking at the event, Mr. Manolis Trigkonis, General Manager of Grand Mills said, “We want to showcase our innovative new products and Gulfood is the perfect venue. Our specialty flour, mixes and frozen dough are all examples of how we can make baking accessible to a wider range of people. Food is not just about nutrition; it is a social activity. We need to always remember that.”
Grand Mills has had a long history full of successes and achievements in the areas of flour milling and feed since its launch in 1978 by the late President of UAE, Sheikh Zayed Bin Sultan Al Nahyan. The company has been a market leader in innovation and launched several new categories such as specialty flour, flour and frozen dough, having identified a particular set of consumer needs previously unattended to- all innovations coinciding with the launch of its new foreword-looking brand identity focused on understanding the consumer.
“Our focus on the consumer is really the main driver behind all our innovations. The more we understand the needs of people, the better we will be at developing new products to fulfill them. This applies across the board; from the taste and ease of use, to the packaging and cooking tips we include for our products… everything is done with the consumer in mind”, said Mr. Muhieddine Labban, Marketing Manager of Grand Mills.
Grand Mills will be present at Stand S- 147, Sheikh Saaed exhibition hall in Dubai World Trade centre.