giordano launched its new store in dubai’s highly popular and busy satwa!
Giordano, the Middle East’s leading casual wear retailer launched its latest store yesterday in one of the most prominent street corners of Satwa.
Executive Director for Giordano, Middle East and Africa, Ishwar Chugani, was present at the event, along with the company’s management team.
As Chugani stated, “We at Giordano have always tried to appeal and target different groups of people in different areas. This is why we try to launch stores in various locations and not limit ourselves to shopping malls”.
Chugani explained that Giordano now owns three of the most strategic corners in the city thanks to its stores in Al Sabhka Corner - Deira, Al Fahidi Corner – Bur Dubai, and now Satwa corner- Satwa. Such locations allow the casual retailer to maintain its high street philosophy and appeal to different markets. “Our latest store falls well in our strategic plan to identify high traffic areas in the city and make ourselves present and available there,” he said.
Satwa is a perfect location for Giordano to launch one of its stores. Surrounded by many residential buildings and a large variety of retail, Giordano will definitely be an added attraction to the area.
The Satwa store measures 1000 square feet and includes the entire Giordano range. “We are very excited about our new store and look forward to welcoming our customers there,” concluded Chugani.
