Giordano Fashions – Saudi Arabia marks its 15th anniversary highlighted by a fund-raising campaign to support Disabled Children’s Association in the company’s efforts to give back to the community.
During its celebration, Giordano handed the donation totaling SR 125,000 to DCA collected from all its stores in the Kingdom. The month-long campaign offered customers three gift cards worth SR5 each for every SR100 purchase, which they could either redeem for merchandise or donate to DCA.
“Giordano has come a long way in the Kingdom and 15 years on, we have been recognized as one of the leading casual wear brands in Saudi Arabia, thanks to our loyal customers. With this milestone, we can only continue our commitment to provide quality products, value-for-money and a great customer service experience,” said Mr. Ishwar Chugani, Executive Director, Giordano Middle East and North Africa.
He continued: “With our success, we do not forget that we have to do our part in sharing with the community. It is our pleasure to go hand-in-hand with our customers to raise funds in support of the Disabled Children’s Association (DCA).”
“The drive had a great turnout and showed that our customers have generously participated in this initiative,” said Mr. Hani Abdul Aziz Saab, Director General, Giordano Saudi Arabia.
In 1995, Giordano started with one outlet in the Balad area of Jeddah, today Giordano operates over 60 shops in various parts of the kingdom offering high quality casual wear to its loyal clients.
“Giordano growth in Saudi Arabia continues to be strong, reflecting the brand’s equity and customer confidence. Saudi Arabia remains one of our fastest growing sectors and still has vast potential for further expansion,” added Mr. Hani Abdul Aziz Saab.
Giordano Middle East has been able to adapt and meet the challenges that 2009 presented as confirmed by its positive growth contributing 40 per cent in Giordano’s overall performance. The company has remained steadfast to increase its store presence to meet its objectives and it’s confident that products such as the essentials merchandise will continue to attract customers to the stores.
“At Giordano, we believe in reinventing ourselves and adapting to the changing times consistently offering our customers choice, value and impeccable service. The key to Giordano’s long-term success has always been in maintaining our commitment to provide simple, clean and comfortable design: quality workmanship, mindful of customer service and value for money. Our core value is the solid foundation of the brand that in turn has built a strong and loyal following for Giordano around the world,” said Mr. Chugani.
Apart from its initiative with DCA in Saudi Arabia, Giordano also continues to support the community cause in other markets through various corporate Social responsibility programs such as ‘GIOTHON’ – raising funds for flood victims, ‘Walk for health’ a new initiative for healthy living are just a few recent examples.
Giordano also cares for the environment as with the launch of eco-friendly re-usable carry bags to encourage less use of plastic bags and installations of energy saving lights in Giordano stores to minimize carbon foot prints.
