Gillette M3 Power, the world’s first battery powered wet shaving system for men, received the Best Innovation Award from Retail News Middle East during a ceremony attended by professionals from the region’s FMCG industry held at The Fairmont Dubai.
According to Retail News Middle East the Best Innovation Award was duly awarded to Gillette M3 Power for being the first power-based wet shaving system in the world.
The judging panel comprised some of the leading players in the Middle East’s retail sector. Winners were selected using ACNielsen’s statistics for the top three selling products in a segment, joining two or more wild card entries, which were chosen for delivering something more than just great sales in the past 12 months. From there, the judging panel voted on the shortlist and the product with the most votes won.
Commenting on winning the award Ahmed El Mahdy, Blades & Razors Regional Manager, P&G said: “We are thrilled that Gillette M3 Power was awarded Best Innovation of the Year! Innovation is at the forefront of Gillette’s product research and development and this recognition is testimony to our market strength and continuous drive to provide consumers with products that deliver superior shaving performance.”
The revolutionary powered wet shaving system for men is a MACH3 innovation and combines breakthrough blade and razor technologies with innovative engineering for a totally new shaving experience that delivers the world’s best shave.
Gillette Middle East launched M3Power and Mach3 Shave Gel in January 2006. The M3Power razor, with Micro-Power™ technology, delivers gentle pulses to the shaving cartridge making it easier to shave more thoroughly than ever before. The M3Power razor works synergistically with M3Power’s proprietary blades, which incorporate PowerGlide™, the Company’s most advanced blade technology, to provide a new level of glide and comfort. The M3Power system operates under 62 patents.
Gillette M3Power includes other innovations that contribute to a superior shaving performance. The proprietary blades with PowerGlide™ technology are enhanced by a new coating, called “thin uniform telomer,” which provides a perceptible improvement in shaving comfort throughout the life of the blade.
Other features include an Indicator® LubrastripTM infused with Vitamin E and Aloe, and a superbly engineered handle with strategically placed gripping surfaces that enable men to shave confidently and safely at any angle. M3Power also is shower-safe, so men can shave wherever they prefer.
Regards,
Rehana Aboul-Hosen, Account Executive
Impact Porter Novelli
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P.O. Box 19791, Dubai
United Arab Emirates
T: +9714 330 4030 Ext:423
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Porter Novelli
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