fine products now available through bebida
Company expands its sales channel by leveraging growing popularity of UAE’s leading door delivery service
FINE, the market leaders in the Middle East’s hygienic paper industry, has announced the availability of its entire range of products through UAE’s leading door-to-door delivery service, Bebida. The move falls in line with FINE’s customer-centric approach and its strategy to maximise the availability of its products to customers. The availability of FINE products through Bebida also opens up an anonymous buying option for customers, especially while purchasing products like adult briefs.
A recent survey by Bayt.com revealed that Gulf Arabs are the most active internet users and online shoppers compared to other nationalities in the MENA region, with a whopping 52 per cent of respondents having bought products online. The findings also showed that the internet currently ranks second only to word-of-mouth when it comes to influencing people’s purchase decisions. FINE hopes to capitalize on these trends and also meet customer needs, for convenience and discretion at the same time.
Shoppers from anywhere in the UAE can now log on to www.bebida.ae, register themselves and place an order for a wide range of FINE products including Baby Diapers, Facial tissues, Kitchen Towels, Toilet Rolls, Refreshing Towels and Adult Briefs.. Alternatively, they can call the Bebida contact center on 800 60 30 and place the order. All orders will be delivered to the customers’ doorsteps within 24 hours.
Peter Janho, FINE’s Chief Area Officer, Arabian Peninsula and Iran, said, “We are pleased to tie up with Bebida for this initiative, which also makes us the first hygienic paper company to make its products available through this innovative sales channel. We have adopted this approach primarily to target a niche segment of consumers who are used to doing most of their day-to-day shopping via the telephone or the internet, due to time constraints and the convenience factor.”
Recently, FINE announced its partnership with Walt Disney Company to launch a new range of facial tissues targeted at children. This premium range is also available via Bebida.
