Enrich your Ramadan this year with ‘Fruit & Form’, the low calorie biscuit snack for women
“Fruit & Form”, the new low-calorie snack for women launched by McVitie’s, targets busy women who want to stay ahead and feel good about themselves through sensible eating, especially during the holy month of Ramadan, when everyone’s eating habits are altered.
The new biscuit snack is a blend of fruit, cereals and grains. Each biscuit contains just 55 calories* and less than 10 per cent fat. It is available in three fruity varieties – ‘Forest Fruit’, Pear & Chocolate and Apple & Apricot.
“Today’s women pack an amazing amount of activity into their day. Work, PTA meetings, kids’ lunch boxes, household chores, beauty salon appointments, gym workouts or just shopping with friends,” said Ali Jaber, Regional General Manager- Middle East & India. McVitie’s. “In all this rush, most women tend to ignore proper diet and snack on fatty and cholesterol loaded foods. McVitie’s Fruit & Form has been created for this segment.”
McVitie’s Fruit & Form stands for a guilt-free, nourishing biscuit snack, packed with simple and natural ingredients.
“We have made sure that Fruit & Form provides enough nutrition to keep the modern woman active and on top of their game. The launch of Fruit & Form was preceded by years of product development, to ensure the right balance of fruit & cereals with low calorie,” added Jaber.
Fruit & Form is the ultimate wholesome and light snack for the modern woman who puts a premium on balancing her professional, social and family life, while helping her retaining her good looks, confidence and poise.
