emphasize your eyes at estēe lauder
Introducing Signature Silky EyeShadow Duos &
Doublewear Stay in Place Eyeshadow Base
When one considers the range of emotion the eyes are capable of expressing -- joy, fear, surprise, delight and everything in between -- it’s no wonder eye makeup tends to lose staying power by the end of day!
This summer, Estēe Lauder calls attention to the beauty and mystery of the eyes with the introduction of Signature Silky EyeShadow Duos. Now, women can not only benefit from the luxury of finding two perfectly-suited, color-coordinated shades in one sleek, mirrored compact, but also new crease-resistant formulas in a classically pretty range of shades.
Even better, when worn over Estēe Lauder’s all new Doublewear Stay in Place Eyeshadow Base, also arriving this summer, Signature EyeShadow Duos’ high-impact color stays true for up to 15 hours -- resisting even the most overzealous batting of the eyelashes.
Pretty Palettes, Long Wear Formulas
Signature Silky Eyeshadow Duos pairs a neutral base color and a deeper contour color -- in matte, semi-matte and pearl finishes -- that can be worn alone or layered for a demure or dramatic color effect. Specially-coated micronized powders and pigments keep the textures soft and the glide smooth, ensuring seamless color blend-ability. The coating also ensures an exceptional color impression that endures for up to eight hours.
Even a newly designed dual-ended applicator -- one side a brush, the other side a classic sponge-tip -- provides improved utility and greater control than ever before.
Packaged in a chic, signature navy blue compact with a large mirror, Signature Silky Eyeshadow Duos come in eight everyday wearable shades, in a classically pretty palette, including:
• Cappuccino (bone & warm brown)
• Ginger (honey drop & coffee brown)
• Sage (pale shimmer yellow & khaki green)
• Roseberry (rose & wine)
• Plum Sugar (pale shimmery lavender & plum)
• Black Moon (pearl & gunmetal)
• Frosted Pink (pale pink & silver)
• Peach Blossom (blossom peach & sea mist green)
Double the Beauty, Double the Wear
And now, with the arrival of Doublewear Stay in Place Eyeshadow Base, all Estēe Lauder powder eye shadows will last even longer, for up to 15 hours of continual wear. An invisible, oil-free, lightweight cream primer that’s suitable for all complexions, Doublewear Stay in Place Eyeshadow Base glides on effortlessly over lids, locking in eye shadow all day and well into the night.
How? For starters, silica beads form an invisible film over the eyelids that blur skin imperfections, darkness and fine lines, creating a flawless canvas for powder eye shadow application -- especially on mature eyelids which can be more susceptible to pulling and tugging.
Next, a new generation of long wearing, flexible and breathable polymers borrowed from the pharmaceutical industry coats the eyelids, creating a thin, Velcro-like effect that grabs onto powder particles and helps lock them in place.
Finally a combination of vitamin E and emollient, conditioning agents contribute to the formula’s smooth creamy texture, while kaolin clay helps absorb oil. The result: eye shadow which thanks to a new base, stays in place and looks fresh for up to 15 hours.
Dermatologist- and ophthalmologist-tested, Signature Silky Eyeshadow Duos and Doublewear Stay in Place Eyeshadow Base both launch in October 2007 at Estēe Lauder counters. To remove: Use Estee Lauder Makeup Remover and Rinse.
