EMPA receives 2007 Philips Best Distributor Award in the Middle East
EMPA's successful regional marketing strategy helps Philips boost its sales.
EMPA, one of the largest IT distribution companies operating in the MENA region, has announced that it has recently been awarded the 2007 Philips Best Distributor Award following its successful distribution strategy for Philips LCD monitors across the Middle East. The award, handed out in Istanbul, Turkey, recognised EMPA's stepped-up efforts to provide optimum market exposure to the Philips brand.
EMPA also announced that its successful partnership with Philips has been further boosted with the recent signing of a new Memorandum of Understanding (MoU), which extends the partnership to cover Pakistan and the whole of the Middle East and Africa region.
"It is an honour to be recognised by Philips as its best distributor in the region. This award reflects the successful strategy that we have implemented and the hard work and dedication being exerted by the whole EMPA organisation and our network of partners. This distinction will also serve as an inspiration for us to maintain our commitment to service excellence and will help fuel our expansion program to address the huge global demand for IT products," said Shahood Khan, Director – Sales and Marketing, EMPA.
EMPA has also recently completed a new facility and headquarters in Jebel Ali to accommodate its rapidly expanding operations and workforce, with a built up area of 40,700 sq ft on a 84000 sq ft plot, the facility is the largest by any IT distributor in the region.
"EMPA is committed to fulfilling the requirements of brands we distribute, providing them with excellent access to key markets. It is also our mission to satisfy the expectations of all consumers by bringing world-class products to as many areas as possible in the Middle East, ensuring that they get their hands on their favourite brands wherever they are in the Middle East an beyond," concluded Khan.
