dubai airshow 2007 vip lounge, internet kiosks and press room to have dtk’s lcd pcs
DTK Computer Middle East, a leading brand of personal computers, notebooks and servers, has announced that it will be one of the sponsors at the 10th edition of Dubai Airshow which runs from November 11- 15, 2007, at the Airport Expo Dubai. DTK Computers will be providing 60 computer PCs and LCDs that will be used at the VIP lounges, press rooms, internet kiosks and administration desks at the show.
DTK Computer’s decision to support the internationally acclaimed Dubai Airshow falls in line with its strategy of associating itself with prestigious events in the region, thereby targeting a niche market of high-profile individuals, institutions and corporates.
Nimer Al Attal, Managing Director, DTK Computer Middle East, said, “Dubai Airshow, being one of the most eagerly-awaited events in the regional calendar, presents the perfect setting for us to target high profile customers. We are keen on leveraging the reach and popularity of this mega event to maximise our brand visibility and enhance the overall image of the DTK brand.”
“The brand exposure we stand to gain at Dubai Airshow will prove invaluable in our broader marketing strategy that aims to reinforce DTK’s image of offering high quality products that fully address consumer requirements,” added Al Attal.
Dubai Airshow 2007 has attracted over 720 exhibitors, with some 140 aircrafts from across the globe on display, including a host of new-to-market models ranging from strike fighters to trainers, from VIP business jets to heavy cargo carriers. In addition, this year, around 35,000 trade visitors are expected to attend the event.
DTK Computer ranks among the Middle East's top five PCs brands. The company distributes its line of products, which includes notebooks, desktops, gaming PCs, LCD PCs, TV PCs, workstations and servers, through a network of sales and service partners and value-added resellers in the MENA region, GCC, Lebanon, Jordan, Egypt, East and North Africa, Cyprus, and the Indian subcontinent.
