Dubai Summer Surprises (DSS) welcomed the best and brightest Business & Marketing students from colleges and universities in the Middle East, North Africa, and the United Kingdom who have been selected to participate in this year’s edition of the award-winning DSS Apprenticeship Programme. Abed Al Nasser Dahbour, student at Petra University has been selected to represent Jordan in the third edition of the programme, which is the only educational initiative of its kind in the Middle East, providing undergraduate business administration and marketing students from several countries the unique opportunity of gaining intensive experience as interns working on the largest and most successful summer retail and entertainment event in the region.
Dahbour alongside eight other students is currently spending an intensive on-the-job training during Dubai Summer Surprises running from June 19 – August 22, 2008. The apprentices will witness, audit, and take part in various initiatives including Marketing & Media Relations as well as participation at the newly revamped Modhesh Fun City and various in-mall activities.
Leading South African hotel operator Southern Sun is hosting this year’s students for the second consecutive year, at the Qamardeen Hotel, where students will stay for the entire two-week internship. A comprehensive report and audit of their activities will be required by each student at the end of the internship as well as a comprehensive presentation of their outcome including suggestions and strategies on how to make the next edition of DSS an even more appealing event to regional and international audiences.
