DSS 2008 Kids Fashion Week readies for the latest in international children’s fashion
DSS Signature Event a prominent fixture in Dubai’s fashion itinerary
Kids Fashion Week, a Dubai Summer Surprises 2008 Signature Event, is all set for a glitzy opening when it begins on July 3 at Dubai Festival City, a key sponsor of DSS 2008. The week-long fashion show will feature participation of some of the best brands in children’s wear today such as Kenzo, participating for the first time, and complemented by the presence of children as budding models on the ramp.
First held in 2003, Kids Fashion Week aims to keep DSS audience posted on the latest trends in the kids fashion industry around the globe.
Maitha Gobash, Kids Fashion Week Supervisor said, “Dubai is, without a doubt, the fashion hub in the Middle East and over the years, fashion events organized by DSS during the summer and Dubai Shopping Festival have been significant in maintaining this position. By attracting some of the best brands in the business, Kids Fashion Week is a prominent fixture in Dubai’s fashion itinerary today.”
Members of Modhesh Friends Club, the ultimate club for children during summer, will volunteer as models on the ramp during the show. Around 15 children are expected to model throughout the fashion week.
During the week, kids will have the opportunity of learning the rudiments in the areas of accessories and how to make handbags through two workshops to be held daily with the objective of upgrading the skills and talents of the participants.
A number of contests will also be held on the sidelines of these workshops. All shows will be held against a vivid backdrop of enchanting music and lights at the Festival Square of Dubai Festival City mall.
