DRIVE OFF IN NEXT YEAR’S MERCEDES SLK WITH GILLETTE

Published September 12th, 2005 - 11:31 GMT
Al Bawaba
Al Bawaba

Gillette, the global market leader in male grooming, has launched an exciting new promotion, in the Middle East, for all loyal users of Gillette shaving and grooming products in the Gulf Council states.

Over the next two months, and with every purchase of a Gillette MACH3Turbo Champion system razor, MACH3Turbo blades and Gillette Series shave gel, consumers have an opportunity to win a 2006 model Mercedes SLK 200.

The promotion, kicks-off in mid- August and ends on mid-October. Entering the competition is easy – details and entry forms can be found on packs of Gillette products on sale in all retail stores.

Gillette MACH3Turbo Champion is famous not only its red striking colour but also its superior technology and shaving experience.

Dion Stander, Regional Business Manager, Gillette Blades and Razors MEA, said: “Males who have been shaving with Gillette MACH3Turbo Champion since its launch in September 2004, have one thing in common; they want to look as well as feel their best, at all times. Gillette MACH3Turbo Champion, with its superior technology and design, combined with an exciting look and feel, delivers the ultimate shaving experience.”

Gillette MACH3Turbo Champion has set a new standard in shaving performance, incorporating a number of major technological innovations by Gillette, where comfort, safety and extraordinarily level of shaving closeness: all combined to deliver the” world’s best shave”.

Earlier this year, Gillette ran the “Bend it with Beckham” promotion,  presenting an opportunity for football fans to experience first hand one of the most famous aspects of David Beckham’s game – his legendary kicks. Two winners from the Gulf Council State won the competition and will be travelling to meet David Beckham in September.

Stander ended saying: ”Gillette users in this region will always see a combination of great products and very exciting promotions designed to meet their aspirations. Our promotions are characterized by their transparency, as well as a promise for every Gillette user to be a winner.” Along with the chance to be the lucky winner of the 2006 Mercedes SLK 200, all participants in the promotion will automatically receive an electronic gift from Gillette, sent directly to their mobile phone upon submitting their SMS entries.


 

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