Leo Burnett Group of Companies and Starcom Mediavest Group hosted a dinner attended by their key local and regional client-partners, some of the most senior executives from the world’s most prestigious multinationals, key figures from the press, and the global groups’ own senior executives at the city’s Ritz Carlton on March 28th.
The dinner coincided with another special event, whereby Mr. Maurice Levy, Chairman and CEO of Publicis Groupe, received the International Advertising Association Award – one of the highest accolades in the fast paced industry.
The evening was the perfect opportunity for Mr. Levy, Leo Burnett, and Starcom to thank the most precious of the group’s high-profile clients for making them what they are today, true leaders in their respective fields.
Among the evening’s distinguished guests were Mr. Tateo Mataki CEO of Dentsu, Jim Stengel Global Marketing Officer from Procter & Gamble, and Mr. Gregory Lee CMO Samsung Electronics’.
Also present at the dinner were Mr. Jack Klues, Chairman of Publicis Group Media, Mr. Tom Bernardin, Chairman & CEO, Leo Burnett Worldwide, Mr. Richard Pinder, President, Leo Burnett EMEA, and Mr. Farid Chehab – Chairman, CCO Leo Burnett Group of Companies MENA.
Raja Trad – CEO Leo Burnett Group of Companies MENA, and Matt Backborne – CEO Publicis Groupe Media assured the attendees that the group will not only maintain its passion for its clients, but would also foster even stronger relationships and continue to provide a service that remains unrivalled in the industry.
The clients’ faith and loyalty to the group in the region further proves the mutual trust their relationship enjoys. It is truly a great vote of confidence for Publicis Groupe and Leo Burnett that these highly influential companies have once again entrusted them with their communications activities.
Mr. Levy has long been recognized as one of the most distinguished and innovative figures within the advertising industry and accepted the award not only for his own efforts but on behalf of Publicis Groupe and its valued clients.
“Publicis Groupe has always acted with exemplary integrity, loyalty and respect for others,” he told the IAA Executive Committee.
About Leo Burnett MENA
The Leo Burnett Group of Companies, Middle East and North Africa, whose origin dates back to 1974, has always been progressive in its thinking and approach. From a single brand agency, Leo Burnett as a group has grown to encompass a comprehensive range of communications solutions, including advertising, media, public relations, digital and CRM. The group offers both specialization and holistic integration to answer the ever-changing needs of both clients and the marketplace.
About Leo Burnett Worldwide
Founded in Chicago in 1935 with eight employees and three clients, Leo Burnett Worldwide, Inc. today operates a global network of over 200 operating units including a variety of specialty marketing services and 94 full-service advertising agencies in 82 countries. Leo Burnett creates ideas that inspire enduring belief for many of the world’s most valuable brands and successful marketers, including McDonald’s, Disney, Procter & Gamble, Marlboro, Altoids, Heinz, Kellogg and Nintendo.
The world’s eighth largest agency network (as ranked by Advertising Age in April 2005), Leo Burnett Worldwide (www.leoburnett.com) is a wholly owned subsidiary of Publicis Groupe (www.publicis.com).
