These are the findings from YouGov Siraj’s online Omnibus survey, conducted between 5th and 11th of January 2010. 811 UAE residents were interviewed.
Burj Khalifa, formerly known as Burj Dubai, was opened by Sheikh Mohammed Bin Rashed Al Maktoum, the Ruler of Dubai, on January 4, with a spectacular firework, laser and water show, watched by millions around the world. 90% of respondents admitted the excitement of the tower’s opening and said it is a source of pride for Dubai and the UAE.
The majority of respondents to the latest Omnibus poll (72%) said they watched the inauguration of Burj Khalifa on television. 12% viewed it in proximity to the Burj- Downtown Dubai or Dubai Mall areas. 54% of respondents acknowledged the ceremony exceeded their expectations (36% indicated that it ‘far exceeded’ their expectations).
“The name change from Burj Dubai to Burj Khalifa has not impacted UAE resident’s sense of pride towards the building. The fact it was seen by millions around the world has meant the majority of people across all emirates of the UAE are unified in their recognition of it as an extraordinary achievement,” says Joanna Longworth, Chief Marketing Officer of YouGov Siraj.
The building, which cost $1.5 billion to build and was worked on by approximately 12,000 people, has been in the making for five years.
“Many believe that the grand opening was a powerful symbol of Dubai’s emergence from the economic slowdown. The fact we can find out and quantify what people in the UAE are thinking in a matter of days, is an immensely powerful tool, “ says Amir Bozorgzadeh, Business Development Manager of YouGov Siraj.
