BURGER KING® Celebrates the Comeback of Batman
Close on the heels of its successful Indiana Jones and the Kingdom of the Crystal Skull campaign, BURGER KING® has a surprise in store for Batman fans beginning July 17, with the launch of The Dark Knight promotion in restaurants across the UAE.
To celebrate the movie’s release in the region, BURGER KING® will be offering imaginative toys and accessories, which are sure to appeal to young customers. On the purchase of a BK™ Kids Club Meal, customers will receive one of six exciting The Dark Knight - themed toys including Batman Spinning Top Launcher, Batman Dual Cape Action Figure, Batman Signal Flasher, Batman Figure & Flyer, Batman X-Ray Analyzer and Batmobile.
“We are pleased to be an important part of the fast-paced action and thrilling excitement of the latest and most eagerly anticipated edition of the Batman movies. The universal appeal of Batman will ensure that guests of all ages can enjoy our latest offering,” said Yasser Abdel Azim, Director of Marketing and Business Development for First Food Services L.L.C., the BURGER KING® franchisee in UAE.
In this follow up to Batman Begins, The Dark Knight has Batman raising the stakes in his war on crime in Gotham City. With the help of Lieutenant Jim Gordon and District Attorney Harvey Dent, Batman sets out to break up the remaining criminal organizations that infest the city streets. The partnership proves to be effective, but they soon find themselves prey to a reign of chaos unleashed by a rising criminal mastermind known as The Joker, who thrusts Gotham into anarchy and forces the Dark Knight ever closer to crossing the fine line between hero and vigilante.
