Brother Gulf announces 50 per cent revenue jump in Bahrain for Q3 FY ’08-‘09 against previous comparable period
Manufacturer records 25 per cent market share within Laser MFC segment
Brother Gulf, a global leader in the development and manufacturing of printing, communication and digital imaging products for homes, SOHOs and enterprises, has announced that its revenues in Bahrain in Q3 FY ’08-’09 (Oct - Dec ‘08) have jumped by 50 per cent against the previous comparable period. The manufacturer also revealed that its Laser multifunction centre (MFC) market share has reached 25 per cent, and that it has already achieved its average annual revenue after only three quarters into the current fiscal year.
Having witnessed a 50 per cent overall growth from April to December 2008 and significant popularity within the government sector, Brother Gulf is targeting all segments in Bahrain for 2009 through its local channel partners - Almoayyed Commercial Services (ACS) and Ashrafs. Amidst the challenges posed by the current global economic crisis, the company is optimistic that it will be able to secure the same level of growth it has achieved in the past fiscal year. Driven by its strong presence in Bahrain, in addition to the country’s strong economic standing, the leading manufacturer also revealed that it is expecting to witness further growth by the end of the current fiscal year in March 2009.
”We have always considered Bahrain as one of our key markets, and our commitment to cater to the demands of our customers in this country is in line with our plans to achieve the specific goals we have set for the region,” said Shinji Tada, Managing Director, Brother Gulf. “Our operations in the country currently cover the majority of its most important sectors, which brings our focus towards finding further opportunities for growth in order for us to reach the targets we have set for this market. The early achievement of our average annual growth merely three quarters into our current fiscal year is indicative of the excellent growth potential in Bahrain, and we are confident that we will be reporting a new high on our growth records in the coming months.”
Brother Gulf’s strong presence within Bahrain has been the result of the extensive marketing and promotional campaigns it has undertaken to raise awareness on its products and educate the market on the outstanding benefits of its technologically-advanced offerings. Brother Gulf, in partnership with its channel partners, has recently launched some of its newest products to the Bahraini market, including the MFC-6490CW - the world’s first A3 colour Inkjet Multi Function Centre (MFC), and 11 new inkjet MFCs - nine for the home and SOHO and two for the SMB segment.
“We are confident that we will be able to continue our marked growth in the region due to our growing presence in strong economies such as Bahrain. Our partners, Ashrafs and ACS, have played a significant role in our success within Bahrain, and we commend their efforts to reach our market share targets. Our strategy remains to work closely with our existing partners, who are competent enough to handle our strong distribution chain initiatives and sales promotion as well as corporate sales activities, in order for us to further increase our market share in Bahrain,” concluded Tada.
