An innovative concept in marketing has been launched in Dubai by branding agency Brand Clinic, offering free Brand Check-Ups to help businesses in the Gulf compete with international competitors.
Businesses in the emirate are increasingly competing with regional and global brands that use cutting-edge branding for corporate identity, website, literature, logos, and outdoor advertising and, according to the agency's CEO, some locally businesses are being left behind.
Led by CEO and creative director, Ahmet Bulbul, Brand Clinic has been formed with the goal of raising the bar for locally-based regional and international firms that suspect their branding needs refreshed.
He said: “It is not very often someone offers something for nothing but this is exactly the idea with our Brand Check-Ups. We will go into a business and critique its marketing tools, and then it's up to each company whether they wish to take advantage of the services we offer or even act upon our report at all.
“Our agency is similar to any normal clinic, where someone seeks advice not only if there is a problem, but also to ensure they are operating at their best.
"Everyone has seen or even sniggered at poorly designed logos, websites or literature in this region and often this leaves a poor, and usually wrong, impression of the competence of the firms themselves.
"We are here to put minds at rest and ensure firms can rest easy at night knowing their branding is as tight as that of any 'big budget' multinational or regional firm. The idea is also to re-energise brands that may have become stale or dated.
"We also create corporate identities for new companies, ensuring start-ups can compete with the established brands of competitors."
Brand Clinic follows a simple methodology during each consultation. This starts with a Brand Check-Up before a full report is presented to the potential client. The agency offers comprehensive and integrated services ranging from creating a corporate brand with logo, to designing and developing the website, stationery, and all collateral material.
Brand Clinic also provides competitively priced advertising, including print, outdoor, transit and mobile; tradeshow concept design and events branding,
Regional and international clients include leading brands in real estate, finance and investment, hospitality, retail catering, yachting and interior design.
(Ends.) Picture attached of Brand Clinic CEO Ahmet Bulbul.
For further information contact Ahmet Bulbul on +971 50 499 6958 or [email protected]
Notes to Editors
• Brand Clinic is a creative and marketing boutique agency focused upon enhancing brand perception through the creation of identity, print and interactive.
• Brand Clinic offers comprehensive and integrated services including offline work, such as corporate and product naming, corporate and product logo development, corporate identity material (business cards, letterheads, envelopes, etc), collateral material (brochures, data sheets, folders, etc), packaging and signage, as well as online services such as E-direct programs, website design and development, interactive brochures and demonstrations, power-point presentations design and many others.
