BenQ, a regional leader in digital lifestyle products, is set to announce another sharp rise in Middle East sales following the launch of the BenQ 37” LCD TV.
Reflecting the burgeoning demand from consumers for the latest in ‘hip’ lifestyle technology, the BenQ 37” LCD TV – codenamed the DV3750 – incorporates exclusive features such as Senseye and DCDi (Directional Correlational Deinterlacing) technology which optimize colour, clarity, motion and contrast.
The growth in regional LCD TV sales can be partly attributed to the replacement market, with consumers updating their outdated TVs for stylish and compact models. BenQ has witnessed a particularly high demand in Egypt, Saudi Arabia and the UAE following last year’s introduction of the keenly priced 30” (DV3080) LCD TV.
“As customers continue to replace dated TV’s with fashionable alternatives, BenQ’s market share has increased” said Robert Dung, Managing Director, BenQ Middle East.
“Our 37” TV, with its unsurpassable picture quality and 176” wide viewing angle, will undoubtedly prove a popular choice for those with budget in mind,” Dung added.
The DV3750, which carries a RRP (Recommended Retail Price) of just 7,499 Dhs represents an extension of BenQ’s promise to provide the customer with high-end, stylish and, most importantly, expertly manufactured products, all at a reasonable cost.
As the world’s third largest manufacturer of LCD panels, BenQ is able to offer exceptional value for money and, since the launch of its anterior LCD TV in 2004, has steadily introduced several other new models.
BenQ’s 37” LCD TV (DV3750) is available in the UAE at all branches of Eros Electricals and Jacky’s Electronics and all other leading electronics outlets.
The BenQ Group is currently comprised of ten companies that operate independently while sharing resources and leveraging synergies among them. The BenQ Group companies include AU Optronics Corporation, the world’s third largest manufacturer of LCD panels; Darfon Electronics Corporation; Daxon Technology Inc; Airoha Technology Corporation; Copax Photonics Corporation; Darly Venture Inc; BenQ Guru Software Co., Ltd; Philips BenQ Digital Storage; and Cando Corporation. 2004 revenues for BenQ Group exceeded US$10.8 billion dollars.
BenQ Corporation consists of five main business groups and units—Display and Imaging, Networking and Communications, Digital Media, Computer Products, and Storage Business. Although these business groups and units encompass a broad range of products, each retains a focus on providing consumer-oriented solutions designed especially for the digital lifestyle. 2004 revenues exceeded US$5.1 billion dollars. For more information, please visit our website at BenQ.com.
