Bayer Consumer Care, one of the top consumer healthcare companies in the world has today (Thursday, June 17, 2010) launched in Lebanon 'Priorin®', a micronutrient complex formula essential for treating hair loss. The launch ceremony for Priorin® was held under the patronage of the Lebanese Society of Dermatology and was attended by Professor Dr. Assem Farag and Dr. Edward Makhoul, President of the Lebanese Dermatological Society, who served as keynote speakers of the event.
Professor Dr. Assem Farag, member in the Egyptian Society of Dermatology and Venereology said: "Around the world people are suffering from lack of hair growth, hair loss and thinning hair and most of them are female. So Priorin®, the medication invented by Swiss gynaecologist Dr. Kurt Bösch in 1959, is considered the latest revolution in hair loss treatments. In most of European countries, Priorin® becomes the best-selling drug and the leading combination of nutrients that effectively help in treating hair loss. On the other hand, hair loss is a common problem in the Middle East for several reasons including weather and tension.
After Priorin® was recorded in the Middle East early this year; Bayer Consumer Care introduced it in Kuwait, Jordan and the United Arab Emirates. The company will give the medical community in Lebanon a comprehensive idea about the latest medical studies concerning this drug.
Since the single hair grow with an average of one centimeter per month, two to three capsules per day over a period of three months is needed to ensure healthy hair growth. Subsequently, a maintenance therapy can be continued daily with one capsule.
Priorin®, the product No.1 in Germany and Switzerland, is available in the pharmacies within Lebanon.
