Ajmal Perfumes announced today the launch of two new retail outlets in the UAE, including the much awaited flagship store at the Mall of the Emirates, Dubai.
The launch of the two new stores consolidates Ajmal’s position as Middle East’s leading fragrance house and retailer and takes the total tally of Ajmal showrooms to 31 in the UAE.
The 187 square meters aesthetically designed Ajmal store at the Mall of the Emirates will showcase the complete range of western and oriental fragrances along with essential oil and premium Oudh. In addition, the new retail outlet will also have a separate ‘My Inspiration’ section where customers will be able to create customised fragrances that are based on their distinctive tastes.
Leading the expansion drive within the Ajmal group, Nazir Ajmal, Marketing Director and Chief Perfumer, Ajmal Perfumes said: “The UAE is one of the fastest growing markets in the region. The launch of the two new stores compliments Ajmal’s aggressive expansion drive to widen its reach offering a vast portfolio of oriental and western fragrances to our customers in the UAE.”
In addition, Ajmal has also opened another retail outlet at Al Dhagaya Area near the Gold Souq in Deira, which will allow customers to enjoy easy accessibility to Ajmal’s products while shopping at the souk.
“The Mall of the Emirates is UAE’s state-of the art shopping centre offering shoppers a range of activities, it’s an ideal location for Ajmal Perfumes new showroom as residents and visitors can experience our products, in a relaxed environment,” added Ajmal.
Ajmal, in its over 50-year history of creating fragrances, has mastered the art of perfume making and occupies a unique niche in the world of perfumery in the Middle East. Today, Ajmal is a regional corporate entity with a vast portfolio of the finest and most captivating fragrances available in the region. Ajmal has established a strong presence in the Middle East with over 90 exclusive retail outlets, including 31 in the UAE, and hundreds of dealerships across the Middle East. Information on the company and its portfolio of fragrances can be found at www.ajmalperfume.com.
