adidas introduces yoga sport
Stretching to the impossible
adidas has launched its fall/winter 08 Yoga apparel and accessories “Yatra”. The new collection offers both stylish design and performance for yoga enthusiasts, enabling not only a spiritual workout, but a complete mind and body experience.
adidas lead technologies are built into the range such as ClimaLite®, lightweight breathable fabrics designed to keep the body cool and dry, and TECHFIT™ compression products, designed to improve joint alignment, muscle balance and posture.
Endorsing the collection is world renowned yoga expert Rainbeau Mars. adidas will be staging a number of public events with Rainbeau Mars when she visits Dubai in October.
Products:
• adidas Yoga Yatra Studio Vest
• adidas Yoga Yatra Studio Pant
• adidas Yoga Yatra Studio Wrap
• adidas Pilates Icara yoga pumps
• adidas TECHFIT Yoga TPU Tee
• adidas TECHFIT Yoga TPU Tight
In the UAE, the range is available at adidas brand stores in Dubai Festival City, Mall of the Emirates, Deira City Centre, Burjuman Shopping Mall, Al Ghurair Center, Uptown Mirdiff and Wafi Mall, plus Al Wahda Mall, Abu Dhabi Mall and Marina Mall in Abu Dhabi.